Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines...

Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books that have the captured the New Economy Zeitgeist, The Best Business Books Ever ...

Charles Dickens'ss first novel, “The Pickwick Papers” revolves around the novel's main character and founder of The Pickwick Club, Samuel Pickwick and his suggestion that he and other "Pickwickians" travel to locations outside of London and report their findings. A sequence of loosely related adventures set between 1827–8, it became the first real publishing phenomenon and is responsible for catapulting Dickens into international fame. A classic example of Dickens's acclaimed fiction not t...

How Do You Communicate When the Stakes Are High?Learn how with these THREE GROUNDBREAKING BOOKS in ONE eBOOK PACKAGE!In any organization, the best laid plans boil down to one simple thing: how well we come together to bring them to fruition. But more often than not, we end up dealing with people who come across as disagreeable, stubborn, or even obstructive. And emotions flare up. The only way to get things done is to step up to the plate ....

Whatever your skill level, Everyone Can Write will help you to become a better writer. Covering all the structural approaches to non-fiction writing, it will enable you to: impart facts in a report; develop an argument in an essay; tell a story through narrative; and, add a human touch to emails and blogs.Along the way, you will discover a set of simple rules that will allow you to write rapidly and clearly. Deadline stress will become a thing of the past as you learn how ...

Learn how to speak French fluently and spontaneouslyPractice Makes Perfect: French Conversation gives you helpful instruction on correct pronunciation, grammar, syntax, and word usage, keeping in mind the typical problems of native English speakers like you. Each section includes a series of exercises that gives you extra practice in using new concepts and encourages you to construct personalized conversations. The lessons will reassure even grammar-phobic...

Turn Words into Money with Juicy, Flavorful CopyGet a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points.Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.Bullets With Bite, by copywriting gourmet Marcia Yudkin, helps you ...

For fans new and old, an enjoyable tour through the world of Dickens in the hands of a master critic. Charles Dickens, the 'Great Inimitable', created a riotous fictional world that still lives and breathes for thousands of readers today. But how much do we really know about the dazzling imagination that brought all this into being?For the bicentenary of Dickens' birth, Victorian literature expert John Sutherland has created a gloriously wide-ranging alphabetical companion to Dicken...

English as we know it today is enriched with many borrowings and influences from other languages. Aficionado, chutzpah, pro bono, hoi polloi, ketchup, nous, zeitgeist - we use these foreign words every day without thinking of their origins, but what do they actually mean? And just how and why did we English speakers absorb such exotic imports? Each phrase has a fascinating history; colonialism, foreign trade, invasion and immigration all have their role to play in the evolution of our lang...

Leverage your LinkedIn profile for lead generation and business growth.LinkedIn has given businesses and consultants unprecedented opportunities. Never before has there been such a strong platform allowing businesses and consultants to identify, engageand connect with their ideal audience.We are in the world of “Digital First” and LinkedIn is leading the way.Before LinkedIn, businesses and professionals needed big budgets, s...

The inspiring stories of 6 people who changed history.Contents:Johannes Gutenberg, inventor of the printing pressLouis Braille, creator of an alphabet for blind peopleAlexander Graham Bell, inventor of the telephoneThomas Edison, inventor of the electric light bulbGuglielmo Marconi, inventor of the wireless systemJohn Logie Baird, inventor of the televisionBRITISH ENGLISHWord count: 6,805Headword count: 726PLUS...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEPerfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you:Generate more referralsGather more qualified prospectsIncrea...