In "Maverick Marketer," Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging them to follow their passion and chart their own course to victory. Part memoir, part love story, part marke...

In "Maverick Marketer," Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging them to follow their passion and chart their own course to victory. Part memoir, part love story, part marke...

"What we all hope for our children's education is undiminished curiosity and creativeness, and solid practical preparation for adult work. Today, there's no doubt that easy access to computers is vital for students. Bob Johnstone has brilliantly and passionately told the story of the worldwide struggle to make today's equivalent of the pencil accessible to all students."-Victor K. McElheny, author of "Watson and DNA"If every kid had a laptop computer, what would difference w...

A revolution in the way we use artificial lighting is underway, one that is every bit as sweeping and significant as Edison's invention of the light bulb. The technology of light emitting diodes (LEDs) is ready for widespread implementation. Its impacts will include a reduction in energy consumption for electric lighting by up to 80 percent. Brilliant! tells the story of Shuji Nakamura, a gifted Japanese engineer who came out of nowhere to stun the world with his announcement that he had c...

Maverick Marketer is the story of National Sailing Hall of Fame marketing guru, Bob Johnstone, who built the leading performance brands of J/Boats in sailboats and MJM Yachts in powerboats.“A rollicking tale of a life well-lived. Anyone who loves sailing or is interested in building a new business brand will find Bob Johnstone’s memoir fascinating and inspiring.”ROBERT SIMONS, Baker Foundation Professor, Harvard Business School“Bob Johnstone’s book is complete and comp...

An "illuminating and important" look at the scientists, engineers, and entrepreneurs who are working to save us from catastrophic climate change ( New York Journal of Books).Nikola Tesla was considered a mad scientist by the society of his time for predicting global warming more than a hundred years ago. Today, we need visionaries like him to find sources of alternative energy and solutions to this looming threat.Mad Like Tesla takes an in...

A NATIONAL BESTSELLERA NEW YORK TIMES NOTABLE BOOKAN NPR BEST BOOK OF THE YEARONE OF JANET MASLIN’S MUST-READ BOOKS OF THE SUMMERA NEW YORK TIMES EDITOR'S CHOICEONE OF OUTSIDE MAGAZINE’S BEST BOOKS OF THE SUMMERONE OF AMAZON'S BEST NONFICTION BOOKS OF THE YEAR SO FAR“A powerful and a...

Learn what it takes to cross an ocean from a veteran sailorIn Sailing a Serious Ocean, author John Kretschmer uses his experiences and stories to show you what you will need to across an ocean or go around the world, in fair weather or foul. His true accounts of storms and other challenges at sea makes exciting reading and shows not only how sailboats should be handled when the chips are down, but how you should handle yourself. Learning how these boats re...

Barely fifty years ago a computer was a gargantuan, vastly expensive thing that only a handful of scientists had ever seen. The world’s brightest engineers were stymied in their quest to make these machines small and affordable until the solution finally came from two ingenious young Americans. Jack Kilby and Robert Noyce hit upon the stunning discovery that would make possible the silicon microchip, a work that would ultimately earn Kilby the Nobel Prize for physics in 2000. In this compl...

The Cruising Life: A Commonsense Guide for the Would-Be Voyager, Jim Trefethen. The funniest, drollest, wisest book on the shelf for the would-be cruiser. Trefethen pulls no punchesÑhe tells you just what will be involved if you and your family decide to "let slip the surly bonds of earth" and set sail. How to get ready, how to finance the voyage, how to live on your boat with maximum peace of mind and minimum hassle, and what equipment you do and don't need. (What you don't need may surpr...

**Shortlisted for the 2023 Royal Society Science Book Prize"A riveting love letter to the small, wonderful, and mundane things that make the modern world." —Roman MarsA structural engineer examines the seven most basic building blocks of engineering that have shaped the modern world.**Some of humanity’s mightiest engineering achievements are small in scale—and, without them, the complex machinery on which our modern world runs would not exist. In Nuts and Bolts

The spectacular, true story of a scrappy teenager from New York’s Lower East Side who stowed away on the most remarkable feat of science and daring of the Jazz Age, The Stowaway is “a thrilling adventure that captures not only the making of a man but of a nation” (David Grann, bestselling author of Killers of the Flower Moon).It was 1928: a time of illicit booze, of Gatsby and Babe Ruth, of freewheeling fun. The Great War was over and American opt...