Showing results for "bruce cotterill"
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2018
EN
In The Best Leaders Don’t Shout, Bruce shares the lessons learned as he and his teams have defended businesses against the threats of the poor performance he inherited, and then turned those same businesses around into highly profitable organisations with engaged teams and ecstatic customers. His jargon free and simple approach to leadership provides an enlightened pathway for anyone wanting to be a better leader or manager.The Best Leaders Don’t Shout is designed...
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2012
EN
Accessible
***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-i...
Digital Transformation
Build Your Organization's Future for the Innovation Age
2017
EN
One book for the entire journey: How to digitally transform your organizationInnovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?For the first time, these questions are answered in a single book that covers the end-to-end execution of d...
2006
EN
Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement.
The Future of the Sales Profession
How to Survive the Big Cull and Become One of Your Industry's Most Sought-After B2B Sales Professionals
2017
EN
B2B sales is harder than ever before.Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more – more calls, more meetings, faster, faster, faster!You’re stuck between a r...
The Career Change Handbook 4th Edition
How to Find Out What You're Good at and Enjoy - Then Get Someone to Pay You for it
2008
EN
A successful career move involves people matching their ideas, passions and goals to the needs of employers and vice versa. Full of practical examples of what works and what doesn't in the world of work, this book explains what employers need and how you can place yourself to deliver it. Whether you are looking for a new career or want to move to a different job, here you will find out how to know yourself, identify what you have to sell, structure your job search, target your CV, network ...
So You Want To Be An Entrepreneur?
How to decide if starting a business is really for you
2009
EN
Jon Gillespie Brown brings his extensive mentoring experience to bear in this new handbook for would-be entrepreneurs. So You Want to Be an Entrepreneur? contains a series of mentoring sessions, each carefully thought out to make you consider and plan your life based on your passions, ambitions and ultimate visions. By actively taking part in each of the exercises, you give yourself the best chance of succeeding as an entrepreneur, or the sufficient clarity to decide what other career opti...
The Art of Negotiation
How to get what you want (every time)
2018
EN
Anyone can learn to become a good negotiator. Let me show you how.I became a professional negotiator at the age of 23, and within just 12 months, I was single-handedly negotiating$1,000,000 deals. Being a negotiator has been such an empowering experience, and I’ve been able to transfer myprofessional skills into my personal life. Whether it’s buying a home, budgeting for a wedding, or even buying a car, we all need to negotiate.In this book, I’ll share insider ...
On Purpose
Delivering a Branded Customer Experience People Love
2015
EN
Accessible
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining,...
2011
EN
Do you feel that your mojo has definitely headed over the hill and hasn't even sent a postcard? We all have moments when we feel that life has become boring or tedious and though a chnage of job or career might seem the answer that's noty always possible, especially in these tough times.There are lots of reasons why anyone might feel constrained by thier job and long to break out but there are just as many solutions. This book will help you to understand who you are and what you need and, ...
The Smarta Way To Do Business
By Entrepreneurs, for Entrepreneurs; Your Ultimate Guide to Starting a Business
2010
EN
The definitive guide to starting and running a small businessThe Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there, and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide YOU need to build a successful business right NOW.Featuring exclusive in...
Myths of PR
All Publicity is Good Publicity and Other Popular Misconceptions
- Book 6 -
- Business Myths
2017
EN
Accessible
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.By exploring topics that readers wil...











