Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining,...

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief th...

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that...

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge indus...

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will i...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionar...

Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive strategy- Test and change your assumptions about custom...

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Ei...

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue ...

A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to plan for change, assess the risks, and monitor performance with tips, dos and don'ts, "...

Leading next-generation decision-making in a data-driven organization Like in Formula-1 racing, decision-making is crucial for business success and can be the difference between a checkered flag or the gravel pit. Decisions are increasingly made based upon data, but which function within an organisation is most suitable to drive the transformation towards a Decision Oriented Organisation? An organisation that beats competitors based on excellence in decision-making. The CFO behind the whee...

Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing ...