Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:· Picking projects· Strategizing with clients· Choosing materials for manufacture and shipping· Understanding users· Picking ink and paper for...

Unlock your creativity.An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life**.**Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you—what feels like a hobby may turn into you life’s work. Forget th...

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such...

Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the gr...

ENRICH, ENHANCE, AND TRANSFORM YOUR ART WITH THE MAGIC OF PHOTOSHOP®For artists, Adobe® Photoshopâ offers an exciting entry into a new world of limitless color, textures, and effects that can be applied with just the touch of a keyboard or click of a mouse.Intended for serious artists -- painters, photographers, and printmakers ‑- Photoshop for Artists provides a comprehensive series of detailed tutorials, cataloging the various tools, techniques, and methods for p...

Want to know the secret to growing gorgeous hair or how your favorite celebrities have such flawless skin? Introducing the power of food into your beauty routine in a whole new way, you'll uncover the recipes that promote beauty from within (with beauty-boosting foods you'll salivate for!) as well as topical DIY beauty recipes (for facial masks, body scrubs, and more that are, well, good enough to eat -- literally!).Dubbed the "Female Beauty MacGyver" by Access Hollywood, Alexis Wo...

Packed with information on every step of the job search from writing a cover letter to assembling a portfolio, Breaking into Graphic Design is the definitive book on creating a professional, employable image. Interviews with more than forty award-winning designers, career counselors, and business owners demystify rituals and expectations. Job search strategies, presentation ideas, interview tips, and how-tos on evaluating and accepting offers, plus a résumé gallery, make this book an inval...

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use i...

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a smal...

Learn how to make your design skills pay with this enlightening, engrossing, no-nonsense guide to visual creativity in the real world. Passing on the lessons of a lifetime in graphic design practice and education, Phil Cleaver shows you how to create the best portfolio, impress at interview, develop strong client relationships, and produce great work in the studio. Enriched with quotes and advice from some of the best and brightest in the industry, this book is where you will find out what...

The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional.Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:How much space to leave in the gutter when designing barrel foldsHow to layout a template for a box, and the ratios ...

The thrill of victory…the agony of defeat. We're not talking about just any failure. Design failure. So public. So humiliating. How do designers who are really, really good (we swear!) turn a disaster into a triumph? Read this book and find out, as dozens of top names reveal the heartbreaking-and sometimes hilarious-mistakes they have made and talk about how they were able to grow from the experiences. Self-delusion, overcommitment, procrastination…they’re all here. Poor communication, mis...