From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful con...

This timely and innovative book provides an in-depth and interdisciplinary exploration of sustainable tea tourism, presenting practical insights and global best practices to pave the way forward.The volume discusses current trends and patterns in relation to supply and demand, ecological balance and environmental protection, and community involvement and strategic approaches for inclusive and integrated tea tourism. It also discusses the development of infrastructure and HR, the ex...

In today's world, where the implications of climate change and environmental degradation are becoming increasingly evident, the tourism industry faces a pressing need to address its environmental footprint. Additionally, the rapid growth of tourism in many regions has raised concerns about cultural authenticity and community welfare. Sustainable Tourism, Part A: Balancing Conservation and Progress in a Dynamic Industryaims to provide a comprehensive resource that equips stakeholde...

This handbook provides new dimensions and directions to design tourism education curriculums and transform students' learning. It delves into issues such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to aid in gaining in-the-field knowledge. It presents a global perspective on the latest trends, in...

Public innovation and digitalization are reshaping organizations and society in various ways and within multiple fields, as innovations are essential in transforming our world and addressing global sustainability and development challenges. This book addresses the fascinating relationship of these two contemporary topics and explores the role of digital transformation in promoting public innovation.This edited collection includes examples of innovations that emerge suddenly, practi...

This new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and management across destinations, the tourism industry, public sector and leading agencies. The book explores the principal values and priorities in sustainable development through a better understanding of values, ethics and human nature. It c...

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future...

This book provides a comprehensive overview of the challenges modern cities face in the context of climate change and urban development. By integrating varied viewpoints, it delves into the concept of sustainable and smart cities and sheds light on the opportunities for innovative and effective solutions, underscoring the interconnected nature of urban challenges and the necessity of a holistic approach.Contributors present diverse perspectives and methodologies, including empirica...

Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, both theoretically and practically. It takes the reader through all aspects of sustainable tourism from the emergence of the paradigm to sustainability issues in all types of tourism and all components of the ...

This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals. Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to transform ...

The tourism industry has increasingly recognized and responded to growing environmental concerns. In recent years, there has been an emergence of a variety of categories of tourism considered more environmentally friendly: green, eco-tourism, and sustainable tourism. Much of the literature that has addressed these developments has been orientated to the destination locale or specific to a development. These texts have not sought to investigate and examine the response of government/nationa...

Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the purpose of sustainability and aims to address the urgency of responding to the UN Sus...