From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful con...

This book explores the link between entrepreneurship and innovation, providing an understanding of the latest developments in the field. It explores numerous challenges to entrepreneurship, such as failures and socio-economic issues, and presents concepts, models, and implementation strategies for Industry 4.0.Industry 4.0 presents unique challenges and unique opportunities to entrepreneurs. Social, techno, and women’s entrepreneurship, among other business sectors and domains, are...

In today's competitive economy, digital transformation and technology adoption is the most effective strategy for establishing a strong corporation. Technology also plays a significant role in digitalizing supply chain functions and systems. Product complexity and changing customer demands have compelled businesses to use technology to transform supply chain management and assist in monitoring and maintaining visibility throughout the movement of items in the supply chain to increase corpo...

Technological Innovations and Industry 5.0: A Supply Chain Perspective provides a complete review of Industry 5.0, its guiding principles, and its possible effects on supply chains. Examining the difficulties and possibilities presented by the incorporation of cutting-edge technologies into supply chain management, it guides the reader through decision making to application.Robotics, artificial intelligence, the Internet of Things, and data analytics are increasingly changing how supply ch...

Managing the Smart Revolution in Travel, Tourism, and Hospitality provides a comprehensive exploration of how cutting-edge technologies are reshaping the landscape of the industry.Going beyond the surface of emerging trends, offering in-depth insights into the integration of smart technologies such as artificial intelligence, blockchain, and data analytics, chapters meticulously analyze their impact on operational efficiency, customer engagement, and overall management str...

Business Transformation and Digital Innovation in the Service Sector explores the profound effects of digital innovation on the service sector, especially its potential for driving business transformation. Providing a technical examination of the various ways in which digital technologies are revolutionizing service-oriented industries, the book offers insight and strategy for organizations looking to leverage these business solutions. Case studies focusing on industry trends and emerging ...

This book is a collection of context-specific ICT-based interventions to achieve sustainability from various perspectives or dimensions. The book is based on case study examples in the strategic context of Hainan, South China. Five ICT-based pilot studies were conducted, surveyed, and analysed in 2021 and 2022. The studies explore impacts on four main sustainability dimensions of environmental, social, economic, and institutional. Several ICT-based interventions are suggested to enhance en...

The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to rapidly shifting market dynamics. By examining the role of AI in analysing vast data set...

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in th...

The edited collection – the second of a two-volume work – explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed Academy of Business (EMAB) Conference, it argues that turbulence and its constituent crises are not just challenging situations for businesses, but are also agents of transformation and evolution in the development of organizations, industries, and markets.With perspectives from acros...

Sustainable Tourism: Entrepreneurship Innovations and Strategies exploresthe evolving landscape of tourism meeting the pressing need for sustainability. Chapters examine how entrepreneurial ventures are harnessing current trends to create eco-conscious opportunities that benefit both businesses and local communities.Emerging entrepreneurial trends are unpacked along with the strategic opportunities that arise from adopting sustainable practices. It explores how entrepreneu...

Artificial Intelligence and Machine Learning for Sustainable Development is a comprehensive exploration of how artificial intelligence (AI) and machine learning (ML) technologies are revolutionizing the field of sustainable development.The book examines cutting-edge innovations, practical applications, and potential challenges in harnessing AI and ML to address global sustainability issues. It offers insights into how these technologies can optimize resour...