How Nintendo reclaimed its spot at the top of one of the world's most competitive industriesNintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Takin...

**A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our li...

This 25th anniversary edition of Steven Levy's classic book traces the exploits of the computer revolution's original hackers -- those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs a...

The definitive behind-the-scenes history of the dawn of video games and their rise into a multibillion-dollar business“For industry insiders and game players alike, this book is a must-have.”—Mark Turmell, designer for Midway Games and creator of NBA Jam, NFL Blitz, and WrestleManiaWith all the whiz, bang, pop, and shimmer of a glowing arcade, volume 1 of The Ultimate History of Video Games reveals everything you ...

More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.

Pokémon Go is one of those rare worldwide cultural phenomena that comes around once in a generation. Almost overnight, it seemed that half the world was playing the game, while the other half was scoffing at it.Depending on who you ask, the game is either a great way to get people outside, active and social, a complete waste of time or a plot inspired by the devil.In Catch ‘Em All, editor Keith McArthur brings together the very best stories about Pokémon Go from journalists...

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espou...

Generation Robot covers a century of science fiction, fact and, speculation—from the 1950 publication of Isaac Asimov’s seminal robot masterpiece, I, Robot, to the 2050 Singularity when artificial and human intelligence are predicted to merge. Beginning with a childhood informed by pop-culture robots in movies, in comic books, and on TV in the 1960s to adulthood where the possibilities of self-driving cars and virtual reality are daily conversation, Terri Favro offers a unique perspective ...

If you are thinking of opening an escape game or are wondering what goes on behind-the-scenes at an escape game this book is for you.Escape the Game addresses the most common questions that people have about designing, making, and running escape rooms.In the book you will discover:-How to design for a fun play experience-What documentation you need-How to design for a fun play experience-Ways to make sure your escape room succeeds-How to c...

This book is an in-depth journalistic effort to uncover the inside story of the making of Microsoft's Xbox 360 console. It chronicles the passion and drive behind the team that made it, and the second edition is updated with new information about the console's defect problem.

Exploring the cultural and technical influence of the Atari VCS video game console, with examples from 6 famous game cartridges like Pac-Man, Combat, and Star Wars: The Empire Strikes Back!The Atari Video Computer System dominated the home video game market so completely that “Atari” became the generic term for a video game console. The Atari VCS was affordable and offered the flexibility of changeable cartridges. Nearly a thousand of the...

Based on unprecedented access to the corporation's archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company's history: Robert Noyce, Gordon Moore, and Andy Grove.Often hailed the "most important company in the world," Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors o...