Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psych...

A comprehensive study of the Late Cretaceous, duck-billed dinosaur, featuring insights on its origins, anatomy, and more.Hadrosaurs—also known as duck-billed dinosaurs—are abundant in the fossil record. With their unique complex jaws and teeth perfectly suited to shred and chew plants, they flourished on Earth in remarkable diversity during the Late Cretaceous. So ubiquitous are their remains that we have learned more about dinosaurian paleobiology and paleoecology ...

One of the great spectacles of modern naval history is the Imperial Japanese Navy's instrumental role in Japan's rise from an isolationist feudal kingdom to a potent military empire stridently confronting, in 1941, the world's most powerful nation. Years of painstaking research and analysis of previously untapped Japanese-language resources have produced this remarkable study of the Navy's dizzying development, tactical triumphs, and humiliating defeat. Unrivaled in its breadth of coverage...

First published in 1986 and lauded by historians and World War II buffs eager for the Japanese viewpoint, this collection of essays makes significant contributions to the field of World War II literature. In it, top-ranking Japanese officers offer their personal perspectives of the Pacific War. This second edition adds five articles to the original twelve to present a full picture of the Japanese navy’s role in the war.Most of these moving accounts were written in the 1950s and ret...