Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psych...

A comprehensive study of the Late Cretaceous, duck-billed dinosaur, featuring insights on its origins, anatomy, and more.Hadrosaurs—also known as duck-billed dinosaurs—are abundant in the fossil record. With their unique complex jaws and teeth perfectly suited to shred and chew plants, they flourished on Earth in remarkable diversity during the Late Cretaceous. So ubiquitous are their remains that we have learned more about dinosaurian paleobiology and paleoecology ...

One of the great spectacles of modern naval history is the Imperial Japanese Navy's instrumental role in Japan's rise from an isolationist feudal kingdom to a potent military empire stridently confronting, in 1941, the world's most powerful nation. Years of painstaking research and analysis of previously untapped Japanese-language resources have produced this remarkable study of the Navy's dizzying development, tactical triumphs, and humiliating defeat. Unrivaled in its breadth of coverage...

First published in 1986 and lauded by historians and World War II buffs eager for the Japanese viewpoint, this collection of essays makes significant contributions to the field of World War II literature. In it, top-ranking Japanese officers offer their personal perspectives of the Pacific War. This second edition adds five articles to the original twelve to present a full picture of the Japanese navy’s role in the war.Most of these moving accounts were written in the 1950s and ret...

The Battle of Midway is traditionally held as the point when Allied forces gained advantage over the Japanese. In Islands of Destiny, acclaimed historian and military intelligence expert John Prados points out that the Japanese forces quickly regained strength after Midway and continued their assault undaunted.Taking this surprising fact as the start of his inquiry, he began to investigate how and when the Pacific tide turned in the Allies’ favor. Using ar...

In the early hours of December 7, 1941, the Japanese First Air Fleet launched a massive air-strike against the American Pacific Fleet based at Pearl Harbor in Hawaii.Supported by a group of midget submarines, the attack gutted the American battleship fleet but, owing to a lack of intelligence, the American aircraft carriers they hoped to destroy were not present. In this new study of the raid, Mark Stille reexamines the political context of the attack and the intel...

In war, victory can be held hostage to seemingly insignificant incidentschance events, opportunities seized or cast asidethat can derail the most brilliant military strategies and change the course of history. What if the Japanese had conquered India and driven out the British? What if the strategic link between the United States and Australia had been severed? What if Vice Admiral Nagumo had launched a third attack on Pearl Harbor? What if the U.S. Navy’s gamble at Midway had backfired?...

Historian Harry Gailey offers a fresh one-volume treatment of the vast Pacific theater in World War II, examining in detail the performance of Japanese and Allied naval, air, and land forces in every major military operation. The War in the Pacific begins with an examination of events leading up to World War II and compares the Japanese and American economies and societies, as well as the chief combatants' military doctrine, training, war plans, and equipment. The book then chronicles all ...

The story of the Battle of Leyte Gulf in World War II—the greatest naval battle in history.As Allied ships prepared for the invasion of the Philippine island of Leyte, every available warship, submarine and airplane was placed on alert while Japanese admiral Kurita Takeo stalked Admiral William F. Halsey’s unwitting American armada. It was the beginning of the epic Battle of Leyte Gulf—the greatest naval battle in history.In Storm Over Leyte, accla...

Refighting the Pacific War looks at how World War II in the Pacific might have unfolded differently, giving historians, authors and veterans the opportunity to discuss what happened and what might have happened. Contributors to this alternative history include noted military historians William Bartsch, John Burton, Donald Goldstein, John Lundstrom, Robert Mrazek, Jon Parshall, Douglas Smith, Peter Smith, Barrett Tillman, Anthony Tully, and H. P. Willmott. In all more than thirty P...

Designed with little more than a passing nod to the international naval treaties of the inter-war period, the Imperial Japanese Navy's heavy cruisers were fast and heavily armed.Like the other vessels of the Japanese Navy, the heavy cruisers were technologically superior to and far more innovative than their Allied rivals, whom they met in many of the major Pacific Theatre battles, including Midway and Leyte Gulf.Mark Stille continues his study of the IJN o...

Admiral Yamamoto Isoroku was the defining Japanese naval commander of World War II.Yamamoto's career in the Imperial Japanese Navy started in the early years of the 20th century and he saw service in the Russo–Japanese War, being wounded in the battle of Tsushima in 1904. He went on to study at Harvard University and serve as a naval attaché in the inter-war years, an experience that was to give him a unique insight into the American psyche. Despite the success of ...