We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive b...

We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive b...

An instant Wall Street Journal bestseller and “a joy to read” (Douglas Stone and Sheila Heen, authors of Difficult Conversations), Ask for More shows that by asking better questions, you get better answers—and better results from any negotiation.Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling d...

**The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation."A handbook for disruptors." —Eric Schmidt**What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems and embrace unconventional solutions. McAfee shows how the geeks have c...

**"This remarkable book will change the way you see your own potential." —Daniel H. Pink, author of DriveAn original investigation of our hidden power to persuade, and how to wield it wisely.**If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other pe...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the lates...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.Just Enough Research is here to help.Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is ...

**From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it“Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review**Even before COVID-19, digital technologies had become deeply embedded in children’s lives, despite a growi...

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots.Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?Whatever your job – plumber, attorney, teacher, surgeon – decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learn...

"Artfully explains why it is time for us to get over the false division between the human and the technical."—Tim Brown, CEO of IDEO and author of Change by DesignScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in humanities or social sciences, you were a fuzzy. If you majored in computer or hard sciences, you were a techie.While Silicon Valley is generally considered a te...

The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment.Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children's hands. While avoidance might eliminate the dangers, that approach also means your child misses out on technology's many benefits and opportunities.In