The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and un...

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world.Here, Hoffeld utilizes research stud...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and un...

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world.Here, Hoffeld utilizes research stud...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, th...

"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller—the individual." —from the ForewordAnthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom...

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.Over the last two decades, the convention...

How deep learning–from Google Translate to driverless cars to personal cognitive assistants–is changing our lives and transforming every sector of the economy.The deep learning revolution has brought us driverless cars, the greatly improved Google Translate, fluent conversations with Siri and Alexa, and enormous profits from automated trading on the New York Stock Exchange. Deep learning networks can play poker better than professional poker players and defeat a wo...

“The 5 Choices provides the methods to get the right things done, not try to get everything done, and to feel like you made a meaningful contribution at the end of the day.” —Kevin Turner, former COO of MicrosoftFor fans of Deep Work, Great at Work, and the 7 Habits of Highly Effective People, The 5 Choices is an essential guide for understanding productivity and time-management in the 21st century....

A path-breaking journey into the brain, showing how perception, thought, and action are products of maps etched into your gray matter—and how technology can use them to read your mind.Your brain is a collection of maps: detailed representations, scrawled across your brain’s surfaces, of the sights, sounds, and actions that hold the key to your survival. Although scientists began discovering these maps over a century ago, we are only now beginning to unlock their secrets—and compreh...

For centuries, we've toyed with our creature companions, breeding dogs that herd and hunt, housecats that look like tigers, and teacup pigs that fit snugly in our handbags. But what happens when we take animal alteration a step further, engineering a cat that glows green under ultraviolet light or cloning the beloved family Labrador? Science has given us a whole new toolbox for tinkering with life. How are we using it?In Frankenstein's Cat, journalist Emily Anthes takes us...

In America Last, Jacob Heilbrunn, a highly respected observer of the American Right, demonstrates that the infatuation of American conservatives with foreign dictators is not a new phenomenon. It dates to WWI, when some conservatives, enthralled with Kaiser Wilhelm II, openly rooted for him to defeat the forces of democracy. In the 1920s and 1930s, this affinity became even more pronounced as Hitler and Mussolini attracted a variety of American admirers. Throughout the Cold War, t...