Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Thro...

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time.Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the qu...

In The Philosophy of Sustainable Design, McLennan outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. This book is intended as a starting point for anyone involved in the building industry on a journey to learn how they can build more responsibly. The book is rooted in practical knowledge but rather than being a ‘howto book’ asks individuals to understand how the philosophy of sustainable des...

How to succeed in a resource limited world.Making predictions about the future is a dangerous game, particularly when that future has never looked more uncertain. Natural resources are dwindling and we are wasting the resources we do have at an unparalleled rate. Climate change threatens our way of life and digital technology is advancing at such a rate as to leave many of us baffled. But far from being all "doom and gloom", these signs point to the emergence of an...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

The graphic artist's guide to sustainable designGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techn...

Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and sho...

“America’s greenest CEO” and the hero from the award-winning documentary The Corporation makes the urgent, compelling case that sustainable business pays.His story is now legend. In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray Anderson felt a “spear in the chest”: the founder of Interface, Inc., a billion-dollar carpeting manufacturer, realized that his company was plundering the environment and he needed to steer it on a new course. Sin...

Soak up carbon into beautiful, healthy buildings that heal the climate"Green buildings" that slash energy use and carbon emissions are all the rage, but they aren't enough. The hidden culprit is embodied carbon — the carbon emitted when materials are mined, manufactured, and transported — comprising some 10% of global emissions. With the built environment doubling by 2030, buildings are a carbon juggernaut threatening to overwhelm the climate.It doesn't hav...

Summarizes the main issues and strategies of the forceful and fast-paced green building movement.Many professions are increasingly producing tools to assist clients in breaking down and understanding the different elements that reside under the umbrella of the sustainability movement. For the design and construction professions, this unpacking often takes the form of green building guidelines and rating systems.This book aims to look at a selection of both ...

Written for students and practitioners in the fields of architecture and interior design, our new Architecture Brief Sustainable Design provides a concise overview of all the techniques available for reducing the energy footprint of structures and spaces. With clear, simple language and a practical "can-do" approach, author David Bergman covers everything from the profession's ethical responsibility, to design structures and spaces that sustain our natural resources, to specific considerat...

As more factors, perspectives, and metrics are incorporated into the planning and building process, the roles of engineers and designers are increasingly being fused together. Sustainable Infrastructure explores this trend with in-depth look at sustainable engineering practices in an urban design as it involves watershed master-planning, green building, optimizing water reuse, reclaiming urban spaces, green streets initiatives, and sustainable master-planning. This complete guide ...