Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. From starting his own agency with the biggest presidential campaign blunder in history to sma...

Psychology has been the fastest growing student discipline in recent years and in Why Psychology? the unique essence, attraction and diversity of the subject is introduced for the uninitiated in an accessible and attractive way. It will be suitable for school students considering studying psychology in college or university, for those considering a change in career, for parents, careers officers and others who advise students of all ages. It will also be required reading for anyon...

Philosophy has long puzzled over the relation between mind and brain. This volume presents some of the state-of-the-art reflections on philosophical efforts to 'make sense' of neuroscience, as regards issue including neuroaesthetics, brain science and the law, neurofeminism, embodiment, race, memory and pain.

This book presents a mechanist philosophy of mind. I hold that the human mind is a system of computational or recursive rules that are embodied in the nervous system; that the material presence of these rules accounts for perception, conception, speech, belief, desire, intentional acts, and other forms of intelligence. In this edition I have retained the whole of the fIrst edition except for discussion of issues which no longer are relevant in philosophy of mind and cognitive psychology. E...

In All Talked Out J.D. Trout exemplifies the power of science in a philosopher's hands, and takes a welcome look at the resulting fate of philosophy. Based on his 2013 Phi Beta Kappa Romanell Lectures, each chapter presents a novel and positive view of intellectual advancements with respect to traditional topics in philosophy, and explains why these achievements occurred despite the archaic and often retrograde influence of philosophical doctrine and method. Together, these two li...