**The pioneering game-chip engineers behind the revolutionary Cell microprocessor tell the story of its creation in this “fast-paced tell-all” (**Steve Cherry, IEEE Spectrum Magazine).The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles—how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a ...

A roadmap for achieving financial freedom in less than five years!David and Leslie Shippy went from a middle-class life to financial freedom in three short years. They were able to replace both of their multiple six-figure incomes and walk away from corporate America. Their first three apartment investments tripled their investors' money. They have since gone on to purchase and manage a portfolio of apartments that consists of over three thousand units and is worth...

This book is an in-depth journalistic effort to uncover the inside story of the making of Microsoft's Xbox 360 console. It chronicles the passion and drive behind the team that made it, and the second edition is updated with new information about the console's defect problem.

Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and...

"Straight Talk for Startups memorializes age-old best practices and empowers both experienced and new investment professionals to beat the odds."—David Krane, CEO, Google Ventures"Straight Talk for Startups is filled with real, raw, and fact-based ‘rules of the road’ that you need to know when diving into our ultra-competitive startup world. A must read and a re-read!"—Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest Labs

The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbu...

Beat the odds with a bold strategy from McKinsey & Company"Every once in a while, a genuinely fresh approach to business strategy appears"—legendary business professor Richard Rumelt, UCLAMcKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies.Strategy Beyond t...

Love is the surprising emotion that company builders cannot afford to ignore.Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them.Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but...

Do you own or plan to own a small business?Do you work for a small business and desire to better understand your boss?Do you know someone who owns a business and wants to be stronger, more focused, and more successful?This is the book for you.The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business is full of life-and-...

The revised and updated, 2012 version of The ABCs of Making Money is a simple, step by step guide for everyone. This common sense approach contains lots of simple checklists, self directed exercises and tips. It demystifies the secrets of making money while providing proven strategies for the average person to painlessly create extraordinary wealth. It has already helped hundreds of thousands of people and been acclaimed by universities and charities in the U.S. Amongst other things you w...

What causes potential clients to say “yes” or “no” to our proposals?Well, if we could read our potential clients’ minds, we would see the five questions they use to make their decisions.**Five questions? **Yes. We will know the exact sequence and importance of these decision-making or decision-breaking questions. And 80% of this process happens even before our presentations or proposals begin.What does this mean to us in real life? No more convincin...

A practical plan for entrepreneurs that "takes you by the hand and leads you to success as a business owner" (Jay Conrad Levinson, national-bestselling author of Guerrilla Marketing).Most business owners and leaders have expectations for today, hopes for tomorrow, and dreams for down the road. But how do they get from here to there?Using a systematic, structured methodology build upon George Horrigan's experience with over 1,200 businesses over the...