The imperative need to profesionalise aesthetics and cosmetology in Latin America

In this book, both the beautician professional, as well as the consumer of products and services related to the field of aesthetics, will find an exact guide capable of covering a wide range of questions. With total accuracy and precision, the author demonstrates the knowledge he has acquired over the years of his career in the field. This, potentiated by the incessant search for knowledge, has taken him through paths of intense research. The results of this work, today make up the copy yo...

How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly s...

This book synthesizes what the DeRose Method is, a lifestyle proposal emphasizing quality of life, fulfilling human relationships, culture, good nutrition and optimal health. Some of the tools used are breathing re-education, stress management, and organic body techniques to improve muscular tone and flexibility as well as other techniques utilized to achieve emotional relaxation and mental concentration. All of these tools ultimately aim to increase consciousness and self-awareness.

How to Survive Your PhD is your insider's guide to avoiding mistakes, choosing the right program, working with professors, and just how a person actually writes a 200-page paperWhen you're getting your PhD, you never know what surprises to expect. But now, you can be prepared! How to Survive Your PhD is your step-by-step guide to the right way to tackle every part of the doctoral process.Getting your PhD is not an easy process, and the decisions you make before and...

“Comprehensive, readable, and replete with current, useful examples, this book provides a much-needed explanation of how to be a critical consumer of the scientific claims we encounter in our everyday lives.”—April Cordero Maskiewicz, Department of Biology, Point Loma Nazarene University“Seethaler’s book helps the reader look inside the workings of science and gain a deeper understanding of the pathway that is followed by a scientific finding—from its beginnings in a resear...

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectua...

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide grounded in behavioral science that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting a...

Taking a practice test is great practice for the LSAT, but reviewing a practice test afterward is where you really improve. Supercharge your LSAT prep with Kaplan’s comprehensive explanations for PrepTests 62-71.Every question and answer choice is discussed, along with detailed strategies for racking up points. In addition, you’ll see sample sketchwork for logic games and sample roadmaps for reading comprehension passages. If you are new to the LSAT, a glossary offers definitions f...

This comprehensive book focuses squarely on academic portfolios, which may prove to be the most innovative and promising faculty evaluation and development technique in years. The authors identify key issues, red flag warnings, and benchmarks for success, describing the what, why, and how of developing academic portfolios. The book includes an extensively tested step-by-step approach to creating portfolios and lists 21 possible portfolio items covering teaching, research/scholarship, and s...

A revealing look at the common causes of failures in randomized control experiments during field reseach—and how to avoid themAll across the social sciences, from development economics to political science departments, researchers are going into the field to collect data and learn about the world. While much has been gained from the successes of randomized controlled trials, stories of failed projects often do not get told. In Failing in the Field, Dean Ka...

How to write a thesisWhat is a thesis statement?Every paper you write should have a main point, a main idea, or central message. The argument(s) you make in your paper should reflect this main idea. The sentence that captures your position on this main idea is what we call a thesis statement.How long does it need to be?A thesis statement focuses your ideas into one or two sentences. It should present the topic of your paper and also make a comment about your...