Showing results for "dirk glaesser"
Showing 1 - 1 of 1 Results
Adult content is visible.2006
EN
Accessible
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its secon...
People who read this also enjoyed
2013
EN
The Handbook is a virtual encyclopedia of public financial management, written by topmost experts, many with a background in the IMF and World Bank. It provides the first comprehensive guide to the subject that has been published in more than ten years. The book is aimed at a broad audience of academics/students, government officials, development agencies and practitioners. It covers both bread-and-butter topics such as the macroeconomic and legal framework for budgeting, budget preparatio...
2010
EN
Accessible
Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: · user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook · updated in the light of recent developments such as global distribution systems and the interne...
2012
EN
Asian Bar and Restaurant Design is a selection sleekly designed and wonderfully executed bars, restaurants and clubs from across Southeast Asia.Author Kim Inglis personally selected 45 bars and restaurants that showcase the new wave of architecture and interior design that combines Eastern aesthetics and materials with Western know-how. In fact, many of the designers featured have recently completed restaurant and bar designs in the West. Be it a Flank Llo...
The Executive's Guide to Corporate Events and Business Entertaining
How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
2009
EN
An industry expert shows readers how to get the best return on investment from corporate eventsCorporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employee...
Acts of God and Man
Ruminations on Risk and Insurance
2011
EN
Much has been written about the ups and downs of financial markets, from the lure of prosperity to the despair of crises. Yet a more fundamental and pernicious source of uncertainty exists in today's world: the traditional "insurance" risks of earthquakes, storms, terrorist attacks, and other disasters. Insightfully exploring these "acts of God and man," Michael R. Powers guides readers through the methods available for identifying and measuring such risks, financing their consequences, an...
- Book 70 -
- Aspects of Tourism
2015
EN
In this volume leading experts from different disciplines and diverse geographic regions discuss fundamental, often controversial topics in the field of tourism studies. The book attempts to understand, identify and analyse some of the perennial problems and challenges encountered by tourism researchers. The debates include topics such as the concept of the ‘tourist’, the long-term sustainability of tourism development, the growth of volunteer tourism and the vulnerability of tourism. Brin...
2012
EN
Accessible
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies.This volume:* analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context* provides a unique blen...
2012
EN
Accessible
Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the tourism sector as presented in this third edition.-- Francesco Frangialli, Secretary-General...
101 useful ideas to... Create your own business
Get the "big picture" to create your own business simply!
- Book 1 -
- entrepreneur
2016
EN
Get the "big picture" to create your own business simply!Are you getting upset by your present professional life?Do you dream of starting your own business but do not know how to handle this big project?This small handbook "101 useful ideas to..." will assist you!Discover simple ideas, already tested and implemented, easy resources which will show you the big picture and really help you :-)We have more than 15+ years of experience in th...
- Series -
- Economics and Finance (R0)
2013
EN
Monetary Policy, central banking, and international norms and regulations; a discussion far from new, nor applying exclusively to the world's most advanced economies. A sound monetary policy and a well-enforced regulatory regime is provided, in explanation of developing nations to channel financial resources more efficiently into investments.
Tourism and Development
Concepts and Issues
- Book 63 -
- Aspects of Tourism
2014
EN
This book explores and challenges the relationship between tourism and development and establishes a conceptual link between the discrete yet interconnected disciplines of tourism studies and development studies. This revised and expanded second edition provides not only a comprehensive theoretical foundation in development studies but also a critical analysis of contemporary themes and issues relevant to the study of tourism and its potential contribution to development. The second editio...











