You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what th...

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most valuable assets on the planet.In All You Can Pay, Anna Bernasek and D.T. Mongan show how...

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult entrepreneurship is when it comes to running one. ...

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's vict...

The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are viewed as a kind of power rather than as a form of exchange, man...

Contemporary Security Management, Third Edition teaches security professionals how to operate an efficient security department and how to integrate smoothly with other groups inside and outside their own organizations. Fay demonstrates the specifics of security management: - how to organize, plan, develop and manage a security operation. - how to identify vulnerabilities. - how to determine the protective resources required to offset threats. - how to implement all necessary physical and I...

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absorb.Noel ...

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to an...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatist...

Thanks to Edward Snowden and the N.S.A., "Big Data" is a hot---and controversial---topic these days. In Charles D. Morgan's lively memoir, "Matters of Life and Data", he shows that data gathering itself is neither good nor bad---it's how it's used that matters. But Big Data isn't the whole story here---Morgan is also a champion race car driver, a jet pilot, and an all-around gadget-geek-turned-business-visionary. Life is about solving the problems we're faced with, and Charles Morgan's lif...

Bullock, Haddow, and Coppola have set the standard for homeland security textbooks, and they follow up their #1-selling third edition with this substantially improved version. Students will value the decades of experience that the authors bring to their analysis, and the new edition offers still more research-based data to balance the field-tested practical information included in each chapter. Additionally, links to the most current online government information help to keep the text up-t...

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we're suffering a case of needless anxiety. But the easy answer is wrong. Drawing on interviews ...