Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.New Features and benefits of the third edition:Fully updated throughout with new research on emerging practices...

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targe...

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outline...

Why do some prime ministers manage to get things done, while others miserably fail? What is a 'special adviser' and how did they take over British political life? And why is the House of Lords more functional than most people think?Most of us have a sense that our political system doesn't seem to work, but struggle to articulate exactly why. And for good reason: our political and financial institutions are cloaked in secrecy, archaic terminology, ancient custom and...

'We need effective citizen-lobbyists – not just likers, followers or even marchers – more than ever. I have no hesitation in lobbying you to read this book.'Bill Emmott, former editor in chief, the EconomistMany democratic societies are experiencing a crisis of faith. Citizens are making clear their frustration with their supposedly representative governments, which instead seem driven by the interests of big business, powerful individuals and wealt...

One of the most pivotal events in the electoral cycle is the transition of a newly elected political party from opposition to government. The incoming prime minister or premier must assemble a team of ministers, advisors, and staff that is competent and ready to govern, without disrupting the day-to-day functioning of their country or province.Off and Running sets the stage for successful transitions by describing the best practices from Canadian federal government transit...

Q. What’s worth £2,000,000,000, answers to no-one and operates out of public sight?A. Britain’s influence industryThe corporate takeover of democracy is no conspiracy theory – it’s happening, and it affects every aspect of our lives: the food we eat, the places we live, the temperature of our planet, how we spend our money and how our money is spent for us. And much more.A Quiet Word shows just how effectively the voice of public interest is being drowned ou...

Is lobbying, particularly by ‘lobbyists for hire’, resulting in a distortion of the democratic process? Does business, with its highly sophisticated and well-resourced lobbying operations, have an undue influence on decisions by politicians?The book assess the impact of lobbying on the UK political system, the extent to which it shapes the political decision-making process and the extent to which this influence is beneficial or malign. The book outlines various lobbying groups and ...

Nick Tiratsoo and Jim Tomlinson describe and assess the Labour Party's development of a policy of improving industrial efficiency. They concentrate on the debates and initiatives of the wartime period and subsequent implementation of policy under Attlee. The book modifies existing historiography in two ways - it shows that the Labour Party of 1945-51 was concerned mainly with industrial modernization, not with creating the Welfare State, and it tackles the consequently necessary re-evaluat...

Elections aren't just important – they are revealing. They tell us things about who we are and how we behave. Written by leading political experts, Sex, Lies and Politics reveals what really makes us tick.At once funny, revealing and shocking, it covers everything you need to know about the voters and their quirks, foibles and sexual secrets, including when they lie (often to themselves), how they are swayed by tribal loyalties (even when judging cats and celebrities), and why you ...

'Jane Holgate is a brilliant thinker' - Jane McAleveyIn Arise, Jane Holgate argues that unions must revisit their understanding of power in order to regain influence and confront capital. Drawing on two decades of research and organising experience, Holgate examines the structural inertia of today’s unions from a range of perspectives: from strategic choice, leadership and union democracy to politics, tactics and the agency afforded to rank-and-file members.In the ...

Exam board: AQALevel: A-levelSubject: PoliticsFirst teaching: September 2017First exams: Summer 2018 (AS) Summer 2019 (A-Level)Written by experienced teachers Nick Gallop and Paul Fairclough, this Student Guide for Politics:-Identifies the key content you need to know with a concise summary of topics examined in the AS/A-level specifications-Enables you to ...