Optimize the customer experience via the cloud to gain a powerful competitive advantageCustomer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a hig...

GET AHEAD OF THE CUSTOMER EXPERIENCE CURVECompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era.Customer Obsessed looks at customer experience with an eye tow...