Whether in terms of practices, equipment or services, the sports sector is characterized by intense inventiveness and is an excellent subject to study innovation processes.This book provides a sociological reading of these processes, illustrated by case studies that allow us to grasp the complexity of innovation trajectories. The case studies highlight the astonishing pathways, from the origin of inventions to their effective dissemination and use, and including the bifurcations of ...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brand...

Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.• Recognize the crises tha...

Develop strengths to decrease the weaknesses of your businessThis book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:• Determine the strengths, weaknesses, opportunities and threats of your business• Distinguish the factors that affect the internal functioning and external environment of your busine...

Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. Leading with Sense offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valérie Gauthier outlines the tenets of savoir-relier: a framework for building sensible, trustworthy, and lasting relationships that enables leaders to value...

Ready to take your career to the next level? Find out everything you need to know about the Myers-Briggs Type Indicator with this practical guide.The Myers-Briggs Type Indicator is an internationally renowned way of analysing a person’s personality type and thus learning more about how they react and think. With this comprehensive guide, you will be able to use your own profile in order to select a career that is best suited to you and understand how knowing other ...

"I find Au Contraire! delightfully validating - a great piece of work." - Nancy Bragard, Franco-American interculturalist, trainer and coachThe French are famously enigmatic: fiercely independent yet deeply romantic,conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so . . . French?Written for anyone interacting with the French-tourists, businesspeople, international students, Francophiles-Au Contraire! offers a percept...

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.The New One Minute Manager is an updated version of Ken Blanchard and Spencer Johnson’s bestselling book The One Minute Manager. It tells the story of a young man who is searching in vain for the ideal manager, until he comes across a man known as the “One Minute Manager”, who has managed to strike the p...

Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest...

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens o...

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking o...

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouseDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its lega...