Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different approaches adopted to represent places at various spatial scales.The book identifies consequent issues relating to the control, consistency, and clarity of place representation by synthesising ...

Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastr...

This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, cu...

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic ...

Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different equipment, techniques, stages and challenges which might be encountered as part of this process.Throughout the text there is an emphasis on spatial design in numerous forms and ...

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. ...

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour...

Design is a key site of cultural production and change in contemporary society. Anthropologists have been involved in design projects for several decades but only recently a new field of inquiry has emerged which aims to integrate the strengths of design thinking and anthropological research.This book is written by anthropologists who actively participate in the development of design anthropology. Comprising both cutting-edge explorations and theoretical reflections, it provides a ...

A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the competitive edge in developing new technologies and techniques, products and services...

What can architects, landscape architects and urban designers do to make urban open spaces, streets and squares, more responsive, lively and safe?Urban Sustainability through Environmental Design answers this question by providing the analytical tools and practical methodologies that can be employed for sustainable solutions to the design and management of urban environments. The book calls into question the capability of ‘quick-fix’ development solutions to provide the es...

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Througho...

History through material culture is a unique, step-by-step guide for students and researchers who wish to use objects as historical sources.Responding to the significant, scholarly interest in historical material culture studies, this book makes clear how students and researchers ready to use these rich material sources can make important, valuable and original contributions to history.Written by two experienced museum practitioners and historians, the book recognise...