Introduction to Modern Infrastructure Construction serves as a pivotal resource for construction management education, focusing primarily on heavy civil construction and the latest technological innovations in the field. This essential textbook is designed for both academic and professional use, thoroughly covering critical topics including earthwork, highway planning, design, asphalt production, paving, recycling technology, and transportation asset management. Additionally, it e...

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global ma...

Investigating the complex nature of environmental problems requires the integration of different environmental processes across major components of the environment. Cumulative effects assessment (CEA) not only includes analyzing and modelling environmental changes, but also supports planning alternatives that promote environmental monitoring and management.The adoption of integrated modelling approaches requires the development of frameworks which may be used to investigate individ...

Glycans play essential roles in diverse biological and etiological processes and their structural complexity endow various functions. The glycome is the entire set of glycans produced by an individual organism. As the glycan microarray emerged, a good amount of knowledge has been obtained in understanding the functions of glycans. However, limited accessibility of glycans is a major obstacle to the functional glycomics study. Although isolation from biology samples provided some structures...

Get answers FAST with the Landscape Architect’s One-Stop,Take-It-Anywhere GuideIn the office or out on the job, the Landscape Architect’s Portable Handbook puts the 20% of information you need 80% of the time at your fingertips! You get instant data for every architectural landscaping project: public and private gardens…athletic facilities…highways…urban/suburban settings…MORE! From project administration, planning, design standards and analysis to site development, construction, m...

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternati...

Introducing Hydrology's New Benchmark Reference Here's the first book in nearly 30 years to provide comprehensive coverage of the current state of hydrologic knowledge and practice--saving you hours of time tracking down the latest techniques in professional journals. Maidment's Handbook of Hydrology includes the contributions of more than 50 international authorities, who provide you with practical methods of solving problems in every aspect of the field, including the increasing applicat...

Essential site planning and design strategies, up-to-date with the latest sustainable development techniquesDiscover how to incorporate sound environmental considerations into traditional site design processes. Written by a licensed landscape architect with more than 20 years of professional experience, this authoritative guide combines established approaches to site planning with sustainable practices and increased environmental sensitivity.Fully revised a...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individu...

At 170 billion barrels, Canada's Oil Sands are the third largest reserves of developable oil in the world. The Oil Sands now produce about 1.6 million barrels per day, with production expected to double by 2025 to about 3.7 million barrels per day. The Athabasca Oil Sands Region (AOSR) in northeastern Alberta is the largest of the three oil sands deposits. Bitumen in the oil sands is recovered through one of two primary methods – mining and drilling. About 20 per cent of the reserves are c...

The inspiration provided by biologically active natural products to conceive of hybrids, congeners, analogs and unnatural variants is discussed by experts in the field in 16 highly informative chapters.Using well-documented studies over the past decade, this timely monograph demonstrates the current importance and future potential of natural products as starting points for the development of new drugs with improved properties over their progenitors.The examples are chosen s...

"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book i...