How to redesign your business for social relevance and profitable successMarketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even compet...

Marketing today is driven by the customer. The old mindset was one of finding customers for your products and services. The new one is to find products and services for the customers whose trust you have earned. Businesses that are succeeding today have acknowledged that as a result of new media they are in shared relationships with customers, employees, and other influencers in the community - even competitors. Social Centric Business is for the silent (and massive) majority whose collect...

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows y...

Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful,...

Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content that engages people--regardless of thei...

Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this lea...

Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject. Instead of spending a lot of time and money on a subject to find out that it is not wh...

Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else is?Whether you want to (1) know how to use YouTube like a pro, (2) attract more fans and customers, or (3) market effectively and make money, then this is the book for you!Are your sales slumping? Is your customer base too small?Discover some of the w...

Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing dep...

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build l...

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendation...

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.The 20 Ps of Marketing ...