Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful,...

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, ...

False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us.Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God h...

How to close the gap between job satisfaction and genuine engagement—and create training and development plans that produce passionate leaders.Many companies and managers fall back on traditional and standardized training events when trying to improve upon broad areas that can't really be managed—such as change, time, and stress. Mary Hladio knows that these approaches don't work and the numbers prove she's right. Research by the Society for Human Resource Manageme...

Goldststein, Koffka, Khler, Lewin and Wertheimer were scientists who, at the turn of the 20th century, founded the gestalt approach in psychology. Fritz Perls (1944) recognized the potential of the gestalt approach in psychotherapy and founded what is now the widespread system of gestalt therapy.Perls understanding of gestalt theory was broadened by Zinker with recognition of stages of development of each gestalt so that what is now termed the Cleveland cycle of experience was reco...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash—including copywriters, freelancers, and entrepreneurs.In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.You'll also discover the ...

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his ...

**What if you need to break down before you can break through? Find authenticity, growth and freedom through letting go and coming home to your true self.**Do you find yourself getting caught in the same negative patterns, the same emotional spirals, the same limiting stories? The truth is that you can break free from the disempowering cycles blocking you from peace and joy and, most importantly, your freedom. The answer is already within you.Nicky Clinch is your companion on the transform...

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on c...

There's a precise moment that falls between working enough hours to be productive and working too many hours, yielding a diminishing marginal return. The difference between the person able to master this and most Americans that fail miserably at it is quality of life! If one continues to work past this moment, a negative return will ensue, and that negative return produces guilt. It lowers the amount of time for recreational activities and spending time with family.An alarming 39% ...

**The instant New York Times, Wall Street Journal, and USA Today Bestseller!In his New York Times bestselling book Courage is Calling, author Ryan Holiday made the Stoic case for a bold and brave life. In this much-anticipated second book of his Stoic Virtue series, Holiday celebrates the awesome power of self-discipline and those who have seized it.**To master anything, one must first master themselves–one’s emotions, one’s thoughts, one...

A NATIONAL BESTSELLER"In Do Hard Things, Steve Magness beautifully and persuasively reimagines our understanding of toughness. This is a must-read for parents and coaches and anyone else looking to prepare for life's biggest challenges."—Malcolm Gladwell, author of Outliers and Talking to Strangers and host of the Revisionist History podcastFrom beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness co...