CLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATIONOrganizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque...

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, "So what?"Analytics the Right Way is a guide for these leaders...

Penguin presents the audiobook edition of How to Give Up Plastic by Will McCallum, read by Joe Sutherland.'We have a responsibility, every one of us' David AttenboroughAround 12.7 million tonnes of plastic are entering the ocean every year, killing over 1 million seabirds and 100,000 marine mammals.By 2050 there could be more plastic in the ocean than fish by weight.Plastic pollution is the environmental scourge of ...

New York Times Bestseller“This is a devastating book, heartbreaking in how familiar and relatable each story is—yet there’s power and solidarity in it, too.” — ShondalandEdited and with an introduction by Roxane Gay, the New York Times bestselling and deeply beloved author of Bad Feminist and Hunger, this anthology of first-person essays from writers including Gabrielle Union, Bra...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you...

Better thinking makes you a better person. And few things extend your mind as quickly and powerfully as the humble note. Notes let you fulfill commitments, manage complicated projects, and make your ideas real. Digital notes take you even further. By using the right tools and a bit of discipline, you can cultivate a “personal knowledge garden" where your thinking will blossom."An informative guide to organizing and managing thoughts, with a digital focus."—Kirkus Review...

"This book will probably make you think twice about some decisions you currently make by reflex. That alone makes it worth reading." "Great to understand the real meaning of non linearity of human based processes and great to highlight how some easy macro indicator can give info about your s/w development process." "An incredibly useful book" - Amazon Reviews

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the book:Covers the full spectrum of marketing analytics, from the in...

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using...

Data literacy is one of the key skills that companies are looking for but it’s a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.

Shortlisted for The Business Book Awards 2022: Smart Thinking categoryAnswer Intelligence: Raise your AQ is a book about six answers: story, metaphor, theory, concept, procedure, and action. By fully incorporating questions into those answers, Brian Glibkowski showcases how readers can not only elevate their understanding of questions and answers, but also reimagine what it means to communicate effectively. The book identifies five High AQ practices that d...

Bridge the gap between business and data science by learning how to interpret machine learning and AI models, manage data teams, and achieve impactful results Key FeaturesMaster the concepts of statistics and ML to interpret models and guide decisionsIdentify valuable AI use cases and manage data science projects from start to finishEmpower top data science teams to solve complex problems and build AI productsPurchase of the print Kind...