The nerd's ultimate guide for turning technical knowledge into compelling and effective messagingEvery tech founder who tries to get the message out about their product knows the moment they've lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead ...

The nerd's ultimate guide for turning technical knowledge into compelling and effective messagingEvery tech founder who tries to get the message out about their product knows the moment they've lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead ...

In the updated edition of this critically acclaimed and bestselling book, Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new edition now adds more value for leaders and managers of projects everywhere.Based on his nine years of experience as a program manager for Internet ...

Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations.“The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to StickTechnology has changed not only the way we do business, but also the way we look for work. The ...

What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leadersVisual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It describes seven essential tools for visual leaders—mental mo...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade.In Web Copy That Sells, you’ll gai...

Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind...

The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn’t, and the mos...

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share....

In a digital realm where there are 4.8 billion people on social media sending billions of messages out into the world every day, standing out requires more than just luck-it demands strategic finesse.The Guide to Going Viral is like a director's manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to b...

Something happens in students when they define themselves as makers and inventors and creators. They discover powerful skills—problem-solving, critical thinking, and imagination—that will help them shape the world’s future … our future. In LAUNCH, John Spencer and A.J. Juliani provide a process that can be incorporated into every class at every grade level ... even if you don’t consider yourself a “creative teacher.” And if you dare to innovate and view creativity as an essential s...

The definitive guide to powerful presentations: "If you want to thrive as a speaker, read this book" (Les Brown).How do you keep your audience on the edge of their seats and turn your presentations into profits? Here, dozens of industry professionals provide real-life examples and case studies on how to . . .* Craft an unforgettable message that hits home* Deliver your speech in a way that keeps your audience engaged* Sell your message so your...