Marketing your small business just got easierIt's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,there's no customer to serve and the product or service becomes redundant.Most business owners are experts in wh...

Wessex Coaches of Bristol was certainly a company with two faces. The first was that of a very large concern operating day trips to the seaside, carrying out private hire work and operating many local contracts for schools, companies and local institutions. Bristolians still fondly remember the smart red and grey/green Bedford Duples which were a common site for a period of 26 years over the whole of the West Country with depots at Clifton, Kingswood and Chard (Somerset). The other face wa...

Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out ma...

If you want to be the best, you have to have the right skillset.From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship.ABOUT THE SERIESULTIMATE books are f...

The majority of books on religious education are written by those who are themselves adherents of particular religious beliefs and such books almost invariably reflect their authors’ religious inclinations. Therefore a critical look at certain key aspects in religious education from a secular point of view was long overview when this title was f

If you want to be the best, you have to have the right skillset.From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship.ABOUT THE SERIESULTIMATE books are f...

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall form...

The person responsible for facilitating a strategic planning meeting faces a multi-dimensional challenge. Certainly, he or she must keep the planning team on track so that their resultant product is a viable, implementable strategic plan. The facilitator must also assure that a room full of highly opinionated individuals will set aside their day-to-day tasks to focus on their organization's most critical, long-term issues. And often, the facilitator must guide the planning team's discussio...

7 simple steps to a successful start upSo you’ve thought about starting a business, but how do you get started? We’ve broken it down into 7 simple steps.This book includes all the advice you need, from working out the objectives and vision of your company and defining your USPs, to writing a business plan and developing the sales and marketing strategy. Follow our simple steps and learn everything you need for a successful start up. Before long you’ll be watching your hard ...

Practical know-how to get you to the top of your company. This is a book with generic hands-on advice that you can implement immediately into your business. Yogeeta will share with you important factors and principles that are crucial to helping you with strategy and mindset for Direct Selling Success. The information is current, it's fresh, it's generic to whichever company you are involved with, and you will find that some of it will resonate within you to help you understand and run you...

New York Times and Wall Street Journal Bestseller" Promote Yourself is a perfect read for young people starting their 'real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and DriveHow people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 ...

The Long-Awaited Update for Building a Thriving ConsultancyCompletely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on:Blogging and social networkingGlobal consu...