Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an ...

In most businesses, it costs roughly 5-10x more to acquire a new customer than it does to retain an existing one. Marketers typically spend 80% of their budgets trying to chase as many new prospects as possible into the top of the traditional "sales funnel" so that ultimately a few of them will end up buying the product or service. In this book, marketing guru Joseph Jaffe explains how to "Flip the Funnel" and generate huge quantities of new sales prospects--by investing in the bottom of t...

Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.Now comes Youngme Moon’s Different, a bookfor “people who don’t read business books.” Actually, it’s m...

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How...

Turn Facebook's 750 Million Users Into Your Personal Free Traffic Getting Money Machine...With Viral Facebook Fanpages"

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet...

DescriptionSelling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities.I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced these channels of promotion and finds these are lucrative.I hope...

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performa...

What is involved with direct marketing and the process of disintermediation to cut out the middleman and increase profit margins? This book covers direct mail marketing, telemarketing and fax broadcasting. It shows how to effectively use print media, radio and TV. It shows you how to create your own Web site and conduct e-commerce. Learn about Search Engine Optimization; permission-based e-mail and e-newsletters to drive traffic to your site. Sell at eBay auctions and set up an eBay store....

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America);di...

* Newly Updated! *If you'd like to have the rare ability to win almost any negotiation you get into... even against other experienced negotiators... then this short, easy-to-read book shows you exactly how.The title of the book, written by the acclaimed Master Copywriter, Ben Settle, is: Negotiation Secrets of the World's Most Persuasive Men And Women.Here's only a sample of the secrets inside this book:• The nerd gets hot cheerleader persuasion secret•...

Social Bookmark Links – Improve sharing by incorporating social bookmark links to yourmost important web pages and/or blog posts.Social Profiles – Build buzz that leads up to the holidays by using your social profiles.People often only start as holidays are happening. Start early and build up the buzz tothe holidays in your social profiles.Good Content – People want to share compelling, inspiring, e...