Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust i...

A state-of-the-art guide for developing grants witha strong emphasis on using program outcome measurement to underscore need and accountabilityBased on the authors' many years of experience in the public and nonprofit sectors, Effective Grant Writing and Program Evaluation for Human Service Professionals integrates the topics of grant proposal writing and program evaluation, offering grant seekers the practical guidance they need to develop quality proposa...

This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014.This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.

Expert advice for creating a successful nonprofitDo you dream of starting your very own organization that promotes a mission and provides assistance to a meaningful cause? In this volatile and unpredictable economy, you'll require more than a good idea and committed volunteers to find success. The Everything® Nonprofit Toolkit with CD is the ultimate guide you'll need to plan carefully, set realistic goals, and create sustainable financing for your nonprof...

An expert’s inside look into the ways social entrepreneurship is changing the worldWhether you’re a policymaker, investor, or involved in a nonprofit, Social Entrepreneurship for the 21st Century gives you the knowledge you need to make the best possible decisions for the future. A former McKinsey consultant reveals how social entrepreneurship has filtered into the workings of government and private enterprise, where social sector values are now shaping “s...

Managing Nonprofit OrganizationsManaging Nonprofit Organizations offers a comprehensive treatment of the key topics in nonprofit management for practitioners, professors, and students in both graduate and undergraduate courses. The first of its kind, this volume will serve as both text and handbook and will be supplemented with online materials and additional cases. Tschirhart and Bielefeld, two of the top scholars in nonprofit management bring th...

An invaluable—and affordable—collection of essential fundraising titles from three widely respected fundraising expertsWritten by renowned nonprofit leaders Stanley Weinstein, Brydon DeWitt, and Erik Daubert, Fundraising Essentials provides you with proven fundraising strategies that are easy to achieve and don't require significant resources or extensive knowledge of fundraising.This e-book bundle explores all aspects of nonprofit fundraising, fro...

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

Non-Governmental Development Organizations have seen turbulent times over the decades; however, recent years have seen them grow to occupy high-profile positions in the fight against poverty. They are now seen as an important element of ‘civil society’, a concept that has been given increasing importance by global policy makers. This book has evolved during the course of that period to be a prime resource for those working (or wishing to work) with and for NGOs.The third edition of...

Philanthropy – the use of private resources for public purposes – is undergoing a transformation, both in practice and as an emerging field of study.Expectations of what philanthropy can achieve have risen significantly in recent years, reflecting a substantial, but uneven, increase in global wealth and the rolling back of state services in anticipation that philanthropy will fill the void. In addition to this, experiments with entrepreneurial and venture philanthropy are producing...

This book contains the wisdom of 25 top grant writers who collectively raised $1.7 billion dollars during their careers, with over 400 years of combined writing experience on more than 24,000 grant proposals. In interviews with the author, they generously shared what they do, what they don?t do, and how they operate to consistently win.The author identifies 24 key elements that the experts use for successful grant development for non-profits. It's written for experienced non-profit...

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not.