The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learnin...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learnin...

The UFO phenomenon will simply not go away. It is here to stay. Recent moves by former intelligence personnel to disclose what they know about the UFO reality has catapulted the subject into the mainstream media.The stigma attached to this topic has gone. It is now taken seriously in official circles, but the disclosure process is much more complex and wide-ranging than is currently portrayed. It is of such significance that it is impacting upon the way we understand our place as h...

The classic guide to creating great advertising now covers all media: Digital, social, and traditional.Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media...

Author Luke Longstreet Sullivan has a simple way of describing his new memoir: “It’s like The Shining . . . only funnier.” Thirty Rooms to Hide In tells the astonishing story of Sullivan’s father and his descent from one of the world’s top orthopedic surgeons at the Mayo Clinic to a man who is increasingly abusive, alcoholic, and insane, ultimately dying alone on the floor of a Georgia motel room. For his wife and six sons, the years prior to his death were chara...

This book challenges the common view that Michael Oakeshott was mainly important as a political philosopher by offering the first comprehensive study of his ideas on history. It argues that Oakeshott's writings on the philosophy of history mark him out as the most successful of the philosophers who attempted to establish historical study as an autonomous form of thought during the twentieth century. It also contends that his work on the history of political thought is best seen in the cont...

This Handbook represents the first concerted effort to understand male mental health in a way that facilitates a positive step forward in both theory and treatment. An alarming number of men experience serious mental health issues, as demonstrated by high rates of suicide and violent offending. Despite these problems, the study of male psychology has either been overlooked, or viewed as a problem of defective masculinity. This handbook brings together experts from across the world to discu...

Oakeshott's memorable lectures on the history of political thought, delivered each year at the London School of Economics, will now be available in print for the first time as Volume II of his Selected Writings. Based on manuscripts in the LSE archive for 1966-67, the last year of Oakeshott's tenure as Professor of Political Science, these thirty lectures deal with Greek, Roman, mediaeval, and modern European political thought in a uniquely accessible manner. Scholars familiar with Oakesho...

Another addition to the Southern Women series, Alabama Women celebrates women’s histories in the Yellowhammer State by highlighting the lives and contributions of women and enriching our understanding of the past and present. Exploring such subjects as politics, arts, and civic organizations, this collection of eighteen biographical essays provides a window into the social, cultural, and geographic milieux of women’s lives in Alabama.Featured individuals include Augusta Ev...

Michael Oakeshott (1901-90) made his reputation as a political philosopher, but for a long time it seemed as if he had little interest in politics before 1945. His major pre-war work, Experience and its Modes (1933) was an examination of the nature of philosophy and its relation to other forms of thought that made almost no mention of politics. However, it has become increasingly clear that this initial judgment was misleading. A posthumous collection of early essays, Religion, Politics, a...