In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.Collins uses stories from his own work as an award-winni...

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. The...

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you first need to understand your organization’s culture. More than person...

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.Collins uses stories from his own work as an award-winni...

Considering studying history at university? Wondering whether a history degree will get you a good job, and what you might earn? Want to know what it’s actually like to study history at degree level? This book tells you what you need to know. Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to weigh up the potential benefits of university courses. That’s where the Why Study series comes i...

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense ...

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you first need to understand your organization’s culture. More than person...

With Amy Herman's Fixed., we now have access to what the FBI, NATO, the State Department, Interpol, Scotland Yard, and many more organizations and their leaders have been using to solve their most intractable problems.Demonstrating a powerful paradigm shift for finding solutions, Herman teaches us to see things differently, using art to challenge our default thinking and open up possibilities otherwise overlooked. Her unexpected, insightful, and often deli...

An acclaimed journalist on contemporary China lays bare the country's two-decade quest for global dominance and how the Chinese Communist Party coopted what Western leaders have long considered their most powerful tool in the fight for liberal democracy—capitalism—to expand its illiberal influence worldwide.Bethany Allen, the award-winning China reporter for Axios, shows that by tying profits to political acquiescence the Chinese Communist Party is forcing...

The founder of Scott’s Cheap Flights explains why we’re searching for airfare all wrong, shares the strategies that have saved his two million newsletter subscribers a collective $500 million on airfare, and presents a bold new approach for how to see the world while never overpaying for flights again.When Scott Keyes booked flights to Italy for $130 roundtrip and Japan for $169 roundtrip, he didn’t just uncover amazing fares; it was the beginning of a new approach...

Richard Hanania has emerged as one of the most talked-about writers in the nation, and in this book, he puts forward a stunning new theory about the culture war that could turn our debates upside down.Richard Hanania has come out of nowhere to become one of the best-known writers in the nation in the last few years. In this book, he directs his attention to the culture war that has driven society apart and presents a stunning new theory about what is going on....

From environmental activist, renowned crusader, champion fighter, maverick—a book that looks at our present situation with water and shows us how we can each take action to make changes in our cities, towns, and villages, before it is too late."Brockovich is a vocal, no-nonsense writer--Roberts might even have downplayed her fire in the movie ... The tales she tells show how addressing water issues at the source can make a big difference all the way down the chain....