A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleas...

A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st century. The result is a unique, people-centric, and scientifically researched theory of leadership linked to an accurate data-based assessment and diagnostic product. This is the result of several years of study and development as well as many years of curiosity and experience. This is a new approach to leadership devel...

The Interactions Between Instinct and Intellect and its Impact on Human Behavior Length: 208 pages Mark Abraham was displeased by the phenomenon of politicking, although he studied it for a deeper and more accurate understanding of this fatigued term, "politics," as a major aspect of human affair. For reasons he could not identify as a student, he was never satisfied with the prevailing definitions. Thus, he asked his professors in both undergraduate and graduate school in the political sc...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 420 PagesMark Abraham came to America as a student in 1973 bent on finding the hidden causes of perpetual human conflicts. He devoted 25 years of his postgraduate studies to understand the mind and has discovered that a growing imbalance in every human mind dominates all aspects of human conduct that also includes human conflicts. This discovery took him far beyond his original quest and u...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 200 PagesThe paradoxes of human sexuality although self-evident, have been difficult to explain through the conventional understanding of the human mind. A legitimate question to ask would be, if polygamy is natural for humans, then why are there so many rules against it worldwide? And if humans by nature are monogamous, then, why is there so much infidelity in the all of the cultures of t...

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best t...

The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling.

For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products l...

You've built a great product—now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization...

Why do carefully planned projects fail? Projects are affected, for good or ill, by the humans who undertake them. If the plan fails to take account of the psychology of managing people and the psychology of managing change there may be trouble ahead. Sharon De Mascia's Project Psychology uses human behaviour and emerging psychological models to provide an insight into the successful management of people in projects. By selecting the right team, facilitating a common vision and by gaining a...

In Kierkegaard's view, faith is the most essential task of life. Faith is not a matter of dogmatic adherence, but rather of subjective passion. In Purity of Heart, Kierkegaard discusses multiple facets of human existence, particularly the responsibility of each person to single-mindedly seek out spiritual understanding and ethical integrity. While insisting that each reader must find their own path, Kierkegaard does offer clues to the nature of goodness.Søren Kierkegaard (1813-1855...

Why can’t sales seem to catch up with innovation?In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?In addressing this paradox, Dover discusses:How to develop moder...