National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a world where borders and boundaries appear inc...

A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniq...

As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the mar...

Rebellion was in the air. Workers were on strike, students were demonstrating on campuses, discipline was breaking down. No relation of domination was left untouched – the relation between the sexes, the racial order, the hierarchies of class, relationships in families, workplaces and colleges. The upheavals of the late 1960s and early 1970s quickly spread through all sectors of social and economic life, threatening to make society ungovernable. This crisis was also the birthplace of the a...

For every person who reads this text on the printed page, many more will read it on a computer screen or mobile device. It’s a situation that we increasingly take for granted in our digital era, and while it is indicative of the novelty of twenty-first-century capitalism, it is also the key to understanding its driving force: the relentless impulse to commodify our lives in every aspect.Ursula Huws ties together disparate economic, cultural, and political phenomena of the last few ...

We live in the era of the knowledge-based economy, and this has major implications for the ways in which states, cities and even supranational political units are spatially planned, governed and developed. In this book, Sami Moisio delves deeply into the links between the knowledge-based economy and geopolitics, examining a wide range of themes, including city geopolitics and the university as a geopolitical site. Overall, this work shows that knowledge-based "economization" can be underst...

In Discreet Power, Christina Garsten and Adrienne Sörbom undertake an ethnographic study of the World Economic Forum (WEF). Accessing one of the primary agenda-setting organizations of our day, they draw on interviews and participant observation to examine how the WEF wields its influence. They situate the WEF within an emerging system of "discretionary governance," in which actors craft ideas and entice formal authorities and top leaders in order to garner significant sway. Yet i...

The crisis of global capitalism that has unfolded since 2008 is more than an economic crisis. It is structural and multidimensional. The sequence of events that have taken place in its aftermath show that we are entering a world that is very different from the social and economic conditions that characterized the rise of global, informational capitalism in the preceding three decades. The policies and strategies that intended to manage the crisis-with mixed results depending on the country...

The transition from socialism in Eastern Europe is not an isolated event, but part of a larger shift in world capitalism: the transition from Fordism to flexible (or neoliberal) capitalism. Using a blend of ethnography and economic geography, Elizabeth C. Dunn shows how management technologies like niche marketing, accounting, audit, and standardization make up flexible capitalism's unique form of labor discipline. This new form of management constitutes some workers as self-auditing, self...

This open access book examines how civil society organizations in Poland, Russia, and Sweden (re)act to transformations of opportunities and limitations in access to various forms of resources. The volume’s contributions discuss the constraints associated with different types of resources as well as organizations’ capacities to generate resources—or compensate for their lack—as they negotiate and contest barriers. The resourcefulness of civil society is revealed to be rooted in a variety o...

Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core element in university programmes around the world. The Handbook of Political Economy of Communications offers students and scholars a comprehensive, authoritative, up-to-date and accessible overview of key areas and debates.Combines overviews of core ideas with new case study materials and the...

A vigorous call for rethinking the field of business history.Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences.D...