The #1 Easy, Commonsense Guide to Database Design—Now UpdatedForeword by Michelle Poolet, Mount Vernon Data Systems LLCMichael J. Hernandez's best-selling Database Design for Mere Mortals has earned worldwide respect as the simplest way to learn relational database design. Now, he's made this hands-on, software independent tutorial even clearer and easier to use.Step by step, this new 25th Anniversary Edition shows you how ...

The fifteen-issue run of Aztec Ace, created by comic book legend Doug Moench, is finally collected here for the first time ever by IT'S ALIVE! and Dark Horse!An action-packed, intellectual, time-travel adventure, Aztec Ace stars Caza (AKA Ace) as he travels between the Aztec Empire and his home in the 23rd century. Ace, along with his pupil Bridget Chronopolis and his navigator named Head (the floating disembodied head of Sigmund Freud), struggles...

“Teaching is the most important profession in any democracy. Michael Hernandez has written a wonderful book that anchors storytelling in the classroom and provides a highly readable and hugely helpful guide for teachers, who each day are taking students on an intellectual journey that is critical to the well-being of our country." — Ken Burns“Just in time, this is a pedagogical and practical guide for any educator ready to take learning to a new level.” — S...

When their father mysteriously goes away, three children and their story-writing mother leave their comfortable life in London and move to a little house, Three Chimneys, in the country. Free to roam the countryside, Peter, Bobbie, and Phil make friends and enjoy adventures in and around the nearby railway station, and wave to the passing train each day, asking it to send their love to Father. There are no magical adventures in this Nesbit story, but as usual her child characters are so re...

Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these us...

Don't simply show your data—tell a story with it!Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

In an age where everything is measurable, understanding big data is an essential. From creating new data-driven products through to increasing operational efficiency, big data has the potential to make your organization both more competitive and more innovative.As this emerging field transitions from the bleeding edge to enterprise infrastructure, it's vital to understand not only the technologies involved, but the organizational and cultural demands of being data-driven.Wr...

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include:AESTHETICS, BEAUTY, AND BEHAVIOR: Why do stri...

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reve...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

The #1 Mind Mapping Book for Nearly a DecadeMind mapping is a learning and organizational tool that improves memory, learning, concentration, organization, creativity, and time management.This is the go-to-book on the topic explaning step-by-step how to use mind maps with note-taking, studying, researching, brainstorming, planning, writing, goal setting, lists, groups, and more.It also offers a detailed discussion on other visual tools like flow cha...

The #1 Easy, Commonsense Guide to Database Design! Michael J. Hernandez’s best-selling Database Design for Mere Mortals® has earned worldwide respect as the clearest, simplest way to learn relational database design. Now, he’s made this hands-on, software-independent tutorial even easier, while ensuring that his design methodology is still relevant to the latest databases, applications, and best practices. Step by step,Database Design for Mere Mortals