Showing results for "oc ferrell"
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Adult content is visible.Business & Society
A Strategic Approach to Social Responsibility & Ethics
2025
EN
Accessible
Formerly published by Chicago Business Press, now published by SageBusiness & Society: A Strategic Approach to Social Responsibility & Ethics integrates business and society into organizational strategies to showcase social responsibility as an actionable and practical field of interest, grounded in sound theory. In corporate America today, social responsibility has been linked to financial performance and is a major consideration in strat...
Business Ethics
New Challenges for Business Schools and Corporate Leaders
2016
EN
Accessible
The many recent high profile corporate scandals highlight the need for companies to do a better job of integrating ethics and responsibility into business decisions - and for business schools to integrate ethics awareness and training into their curricula. This volume sets the agenda for business ethics and corporate responsibility in the future. It brings together ideas, challenges, and proposed solutions for thinking about - and implementing - effective ethics programs in business school...
DK Essential Managers: Ethical Business
Sustainability, Commitment, Values, Transparency, Environment
2009
EN
Accessible
Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.It is practical, handy guide to ethical business skills which will give you the information and skills to succeed. Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change.Step-by-step instructions, checklists and fe...
Direct Selling
A Global and Social Business Model
2021
EN
The Power of Direct Selling.Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the succe...
Marketing Channels and Supply Chain Networks in North America
A Historical Analysis
2020
EN
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.A general overview of developments in marketing channels will help the reader understand what changes ...
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Changing Business from the Inside Out
A Tree-Hugger's Guide to Working in Corporations
2012
EN
The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of ...
Sustainable Enterprise Value Creation
Implementing Stakeholder Capitalism through Full ESG Integration
2022
EN
This Open Access book provides a practical guide to the creation of sustainable enterprise value and implementation of the principles of stakeholder capitalism for corporate boards and management teams. The authors argue that business leadership is on the threshold of a new era driven by major shifts in technology, society, political economy and climate change. They set this transition in international and historical context and outline a comprehensive leadership agenda for fully integrati...
Corporate Communication
Critical Business Asset for Strategic Global Change
2015
EN
The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation fo...
2008
EN
For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and ...
2017
EN
A Dictionary of Human Resource Management contains more than 2,000 precise and easy-to-understand definitions that are used in the fields of Human Resource Management and Employment Relations. The dictionary covers all areas of HRM, including recruitment and selection, training and development, performance management, reward, industrial relations, and the design of work and organizations. Theoretical terms and concepts are clearly explained and the main institutions, legal terms, ...
Key Account Management and Planning
The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
2002
EN
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and plannin...
International Business Strategy
Rethinking the Foundations of Global Corporate Success
2021
EN
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvar...











