From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked wit...

The people management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of People ManagementIncludes how to:• Build a business-like relationships with your direct reports• Set clear targets and monitor them• Understand different personality types and how to manage them• Deliver criticism and compliments in the right way• Mentor your employees to produce fantastic results

Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate r...

The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter.What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is th...

How to quit the rat race, do what you love, and make money doing itBen Angel, also known as the "Agent of Influence," is Australia's top personal branding and influence specialist. Entrepreneurs, companies, speakers, and famous authors look to him when they want to learn how to engage their target audiences and the media or build a highly influential personal brand. In this new book, Angel offers practical, actionable advice on how to ditch the nine-to-five life an...

How do the world's top achievers think?What are their strategies?What lessons have they learned?What principles do they stick to?What actions have they taken to succeed?Take an intimate look inside the triumphs and failures of today's greatest business leaders, and how they got there.If you have a passion to achieve something great, you'll love this book on the world's top 21 entrepreneurs.Learn from the best. Take ac...

Want to be a massively successful entrepreneur? Just take the Entrepreneur Test and discover the key ingredients you are missing. Then add them into your daily habits and massive success will be yours. Colin has identified the specific key ingredients of what it takes to be massively successful and defy the odds, no matter what the external economic factors may be. Whether you're a start-up or have an established business, the secret ingredients are the same because they apply to you, the ...

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining,...

Robin Ryan’s groundbreaking new book is designed to help readers take advantage of a paradigm shift in the workplace. Instead of hiring or promoting generally qualified people and improving their weaknesses, companies are now looking for workers who have the strengths that match particular jobs. Ryan shows readers how to identify those strengths and use that knowledge to advance their careers and better promote themselves to prospective employers. She shows how to establish an appealing ca...

Meet the twelve people that can accelerate your success – in business and in lifeIt's Who You Know is the long-awaited handbook to effective, productive and influential networking. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more impor...

Stuff I Wish I Knew Earlier: How to Unlock Your Career Potential is a practical guidebook for those who are stuck in their career journey or need help reaching their career goals. The Stuff I Wish I Knew Earlier (SIWIKE) is what you didn’t know you needed to know about your career development, things that would have altered your career path if you’d known them ten, five, or even one year earlier. A management consultant turned career coach, Luki Danukarjanto presents personal and professio...

An expert guide for professionals seeking to understand how to navigate the world of work.Kimberly Brown, author of Next Move, Best Move: Transitioning into a Career You'll Love, leaves no stone unturned with this thorough, expert guide for professionals seeking to understand how to navigate the world of work, from beginning to end, starting with uncovering personal and professional values in an effort to align their expertise and skills to roles and compa...