Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any o...

the Sydney to Hobart yacht race is one of the world's major sporting events. In 1998, it became one of the world's major sporting disasters. Six sailors tragically perished and numerous yachts sank or were badly damaged. the subsequent search and rescue operation was one of the most phenomenally accomplished peacetime effortsthe world has ever seen. In this fully updated edition to mark the 10th anniversary of the tumultuous race, Rob Mundle, one of Australia's leading journalists and yach...

The hottest sprinter in the world - TelegraphMark Cavendish is the first British cyclist to win the Tour de France's green jersey, the first to wear the iconic rainbow jersey in almost 50 years and our only ever rider to capture the Giro d'Italia points title. He is the most prolific sprinter in the Tour's history, and - according to L'Equipe - the best sprinter of all time. But smashing records and racking up victories means whole new levels of fame: and ...

The #1 New York Times bestselling author of A Season Inside presents a thoroughly entertaining and deeply reflective examination of America’s greatest sport: baseball.What makes baseball what it is—the good as well as the bad? Who are the game’s heroes, and who its villains? What roles do managers play, and umpires and announcers and mascots and the media? What is the game’s future?To answer these questions, renowned sports journalist John...

Today's National Football League is more successful, more exciting, and more popular than ever. But the game in the twenty-first century is also ruled by a constant quest for more money. Super Bowl-winning head coach Brian Billick's More Than a Game examines how the relentless competition off the field affects the game on the field, and what it means for the future of America's most popular sport.One of the NFL's most successful leaders, Billick coached th...

A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It’s about money, more money than the GDP of twenty-five sovereign nations. It’s about precision, the timing of everything from the notorious commercials t...

Freakonomics meets Moneyball in this provocative exposé of baseball’s most fiercely debated controversies and some of its oldest, most dearly held myths.Providing far more than a mere collection of numbers, economics professor and popular blogger J.C. Bradbury shines the light of his economic thinking on baseball, exposing the power of tradeoffs, competition, and incentives. Utilizing his own “sabernomic” approach, Bradbury dissects baseball topic...

On the field, legends like Don Hutson, Ray Nitschke, and Brett Favre made the Green Bay Packers into a professional football powerhouse. But the history of the NFL’s only small-town franchise is as much a story of business creativity as gridiron supremacy. Behind every Packer who became a legend on the field, there was an Andrew Turnbull, Dominic Olejniczak, or Bob Harlan, leaders whose dedication and creativity in preserving the franchise were unwavering.Green Bay Packers: Tri...

Want to ditch the day job and live the sporting dream? What would you give to compete successfully on the world stage and enjoy a lucrative career in sport? Whether youre just starting out, or youve already won accolades and you dont quite know how to take it to the next level, Gold Medal Olympian Kerri Pottharst draws from more than 25 years experience and reveals how the right attitude, the right tools, and the right approach took her from being a part-time athlete to becoming a multi-aw...

On 13 November 1938, just months after his inauguration, President Douglas Hyde attended a soccer match between Ireland and Poland. In a passionate reaction, the GAA declared that by attending a 'foreign game', he had broken Rule 27 – the Ban – and they removed him as patron. One of the most controversial incidents in recent GAA history, it strained relations between the GAA and Éamon de Valera's Fianna Fáil government. It also damaged the standing of the Ban and was used extensively by op...

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment.Sponsorship: For a Re...

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers a...