Aviation has a substantial environmental impact, necessitating a shift towards more sustainability. High-aspect-ratio (HAR) wings increase the efficiency of future transport aircraft by significantly reducing induced drag and, consequently, fuel consumption. However, the extended wingspan of HAR wings is accompanied by challenges, including ground operations, structural loads, and aircraft control. Folding wingtips (FWTs) address these challenges by incorporating a hinge at the outboard wi...

This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders’ adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating service systems along with their underlying concept of value co-creation as relevant key conc...

This book showcases a large variety of multiple criteria decision applications (MCDAs), presenting them in a coherent framework provided by the methodology chapters and the comments accompanying each case study. The chapters describing MCDAs invite the reader to experiment with MCDA methods and perhaps develop new variants using data from these case studies or other cases they encounter, equipping them with a broader perception of real-world problems and how to overcome them with the help ...

jMetrik is a computer program for implementing classical and modern psychometric methods. It is designed to facilitate work in a production environment and to make advanced psychometric procedures accessible to every measurement practitioner**.** Applied Measurement with jMetrik reviews psychometric theory and describes how to use jMetrik to conduct a comprehensive psychometric analysis. Each chapter focuses on a topic in measurement, describes the steps for using jMetrik, and provides one...

"Apps: The Inside Scoop" is an2-in-1 bonus book by Patrick, giving you a free version of his new "Steve Jobs & the World of Mobile." It provides " insights for the future" based on Steve Jobs and Apple's reinvention of mobile and the resulting "Clash of Titans" (Google/Android, Microsoft/ Windows, Facebook, Amazon.com etc.). It includes video links bonus content as well as choice Steve Jobs moments.

The Mobile Innovation guru Patrick Meyer  shares rarely detailed "future focused insights" from Steve Jobs and the world of mobile/social. Patrick Meyer is  "The CEO Futurist" and disciple of The Apple CEO, and Business 3.0 advisor to Fortune 500 and emerging tech venture CEO's/ c-level executives. He delivers the inside scoop on the emerging world of smartphones, social, mobile gaming, apps, etc. over the last four years and then shifts to where it is a...

Creating a Sense of Presence in Online TeachingThis important new resource shows how a strong sense of online presence contributes to greater student satisfaction and retention. The authors explore the psychological and social aspects of online presence from both the instructor and student perspective and provide an instructional design framework for developing effective online learning.Based on solid research and extensive experience, the book is filled wi...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Min...

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabiliti...

The foundational and go-to book for anyone who does training in the talent development field.A must have for trainers... Telling Ain't Training is an essential book for all learning and development professionals. When the first edition of Telling Ain't Training was published in 2002, its practical, learner-focused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and an...

An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise intr...

The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp.This handy, pocket-version of the Universal Methods of Design provides the same thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. A...