Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.No company or organisation is immune to crisi...

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on...

From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowled...

This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.

In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you can make PR part of your marketing strategy.  Aim to become your own PR agency  Become familiar with media planning  Structure of a press release that gets media attention  Develop an effect...

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find it easier to find a job if you have a degree in PR? What practical skills will you need to progress?This comprehensive guide to finding and keeping the job you want will answer these q...

The Internet and technology present continuing challenges to U.S. law as technology often changes faster than the law can be rewritten. The ability to access, store and the transmit information electronically challenges the law with many new and interesting paradigms. This book reviews many of the legal challenges created by these new technologies. Topics include jurisdiction; privacy; copyright and trademark law; trade secrets and patents; free speech, defamation, and obscenity; and cyber...

This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write powerful sales materials. Work out your own unique sales persona and find a way to mak...

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.

**Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your...

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.The authors proc...