Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this through the Declarative Mapping Method, showing how this methodology can be used in the context...

Brand maturity is not inevitable.Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand.While major mature brands still dominate many categories, margins and growth opportunities are often le...

Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour become...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-i...

Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement.

The business leader's guide to creating a great workplace from the Great Place to Work InstituteIn this follow-up guide to The Great Workplace, experts from Great Place to Work® Institute, Inc. reveal the most common excuses managers use for why they can't create a great workplace. Authors Jennifer Robin and Michael Burchell poke holes in every single excuse. Whether the reasons involve the organization's leadership, employees, environment, or any other fa...

Creating a Coaching Culture will help coaches and coaching companies to be more effective in the market place, by using an approach that works to create a coaching culture and integrates coaching well into organisations

SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship CategoryBeing a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to on...

If you want to be the best, you have to have the right skillset.From managing and motivating people and teams to performance management and appraisals, THE ULTIMATE MANAGEMENT BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern management.ABOUT THE SERIES

All the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain.

How to Effectively Market and Manage a Business Coaching Firm aims to dispel the myth in the coaching professions that long gruelling hours of work equal success. As an entrepreneur coach, success comes from working on not in your coaching business.An acquaintance of mine recently opened a coaching Firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days a week. The last time I had a chat with him, he told me how happy he was for having t...