Showing results for "rajagopal"

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Rajagopal

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.Bringing together insig...

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Rajagopal

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Business and Management (R0)

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while ...

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Rajagopal

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-...

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Rajagopal, Vladimir Zlatev

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Business and Management (R0)

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) factors, modes of entry, export-import strategies, marketing-mix strategies, and organizational d...

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Rajagopal, Ananya Rajagopal

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Business and Management (R0)

This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This book helps readers to explore new concepts like the synergy between AI and human factors, AI-led ...

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Rajagopal

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the ...

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Rajagopal

This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies.Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philosophy and practices of i...

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Radha Rajagopal Sloss

For nearly half a century the charismatic, strikingly handsome spiritual teacher J. Krishnamurti gathered an enormous following throughout Europe, India, Australia and North America. From the age of eighteen he was the forerunner of the type of iconoclasm that would bring immediate fame to cult figures in the late twentieth century. Yet recent biographies have left large areas of his life in mystifying darkness.This, however, is no ordinary study of Krishnamurti, for it is written ...

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Rajagopal

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Business and Management (R0)

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and ...

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Rajagopal

Series -

Business and Management (R0)

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in ...

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Rajagopal

Series -

Business and Management (R0)

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book argues that crowd is the pivot of mark...

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Rajagopal

Series -

Business and Management (R0)

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an em...