This book describes the various strategies and procedures for collecting, analyzing, and organizing information to improve education.

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and un...

The classic bestseller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist--Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time.Now Daniels updates his ground-breaking book with the latest ...

The time for grading reform is now. While the transition to standards-based practices may be challenging, it is essential for effective instruction and assessment. In this practical guide, the author outlines specific steps your team can take to transform grading and reporting schoolwide. Each chapter includes examples of grading dilemmas, vignettes from teachers and administrators, and ideas for bringing parents on board with change.

The achievement gap is a persistent and perplexing challenge for educators. While school- and system-level reforms continue to be discussed in statehouses and district offices, individual teachers are challenged to do something now to help students who are falling short of standards, including students who are English language learners and receiving special education services.A companion to the ASCD best-seller Improving Student Learning One Teacher at a Time, thi...

Bring focus to your mission for modern learning. Whether you’re upgrading a department, school, or district, the authors offer a systemic framework, proven processes, and practical strategies your team can use to achieve your vision. Explore the building blocks for creating a curriculum that supports modern learning, an assessment system that captures evidence of 21st century skills, and instruction that aligns with modern learning principles.

Create and sustain a learning environment where students thrive and stakeholders are accurately informed of student progress. Clarify the purpose of grades, craft a vision statement aligned with this purpose, and discover research-based strategies to implement effective grading and reporting practices. Identify policies and practices that render grading inaccurate, and understand the role grades play in students’ future success and opportunities.

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimu...

Imagine a school with a diverse student body where everyone feels safe and valued, and all—regardless of race, culture, home language, sexual orientation, gender identity, academic history, and individual challenges—have the opportunity to succeed with interesting classes, projects, and activities. In this school, teachers notice and meet individual instructional needs and foster a harmonious and supportive environment. All students feel empowered to learn, to grow, and to pursue their dre...

Checklists help us work better. They help us manage complex tasks more effectively and ensure we apply what we know correctly and consistently. They've become indispensable for airline pilots and doctors, but can this low-tech approach to planning and problem solving demand a place in the teacher's toolkit? Teaching is complicated, with challenging decisions and important consequences, but it's in the most complex situations that a straightforward checklist can be the most useful.G...

Usher in the new era of school reform. The authors help you transform your schools into organizations that take proactive steps to prevent failure and ensure student success. Using a research-based five-level hierarchy along with leading and lagging indicators, you’ll learn to assess, monitor, and confirm the effectiveness of your schools. Each chapter includes what actions should be taken at each level.

"Burke has challenged teachers everywhere to raise their standards and design classroom assessments that show evidence of understanding and performance on complex tasks. The expert examples in this book provide teachers with a complete road map so that assessment is truly at the heart of instruction."—Diane Ray, Assistant Director for Teacher Leader DevelopmentProfessional Association of Georgia EducatorsCreate assessments that meet state standard...