Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you!Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone.Highlights include:Clear-cut insights into both traditional and novel communications tools....

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.Saying the right thing the right wa...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond tr...

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting“The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat AloneEvery encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your wo...

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your ...

Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and e...

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy i...

New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their lives and their careers.You don’t need dozens of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t even need one. You just need to find your inner Boss Bitch — your most confident, savvy, ambitious self — and own it.A Boss Bitch is the she-ro of her own story. She is some...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learnin...

Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.Identify how others currently perceive youDetermine your unique strengthsFormulate a vision for your new brandCreate a powerful narrative to tell your storyReintroduce yourself successfullyMake a powerful firs...

You sleep (hopefully) for 8 hours. You work (at least) 8 hours. What are you doing in those remaining 8 hours of your day, and more importantly, what are the other 8 hours doing for you? To the bleary-eyed worker who doesn't have time to stop and catch his breath, the idea of having 8 hours may sound absurd. If that's you, this is your wake-up call. THE OTHER 8 HOURS provides a blueprint that will help you carve out more time in your day and find the inspiration to spend that free time in ...

Tired of clocking in and losing out? Want to pursue creative, fulfilling work on your own time and also make a living in the process? My So-Called Freelance Life is a how-to guidebook for women who want to avoid the daily grind and turn their freelance dreams into reality.Michelle Goodman, author of The Anti 9-to-5 Guide and self-proclaimed former "wage slave,” offers tips, advice, how-to’s, and everything else a woman needs to pu...