Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.Brains on Fire o...

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can s...

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if Jim Collins rated you a ‘Level 5 leader?’ In this book, you’ll find 21 simple and powerful str...

When you’re new to the workforce, ambition and talent aren’t enough—getting on the fast track to success requires much more.If you’re a recent college graduate or new hire, Effective Immediately shows you how to excel at your first job and jump-start your career. As an up-and-coming professional, you’ll learn how to transform yourself from entry-level employee into skilled, invaluable all-star during your first year on the job.Accomplished young pr...

"You want-you need-Alexandra Levit as your guide." -Daniel H. Pink, New York Times bestselling author of DriveThere's been a major paradigm shift in business practices and the workplace. Alexandra Levit tells readers what no longer holds true for getting ahead today, and debunks business myths that are more dangerous and less viable than ever-given the current climate of ethical scrutiny and intense competition-including it's best to climb the lad...

You can't win a fight with your boss.If you have ever thought otherwise, then you're dead wrong. And you're career is over, too.In this lively guide to surviving the pitfalls of the modern corporate environment, Tom Markert, a senior executive at information giant ACNielsen, presents 56 practical rules that every employee, manager, and executive must follow in order to find corporate success.With rules such as "Work hard and smart" and "Find a good boss" Markert add...

This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success.Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. Even with all the exciting potential tha...

Be the girl who makes it happen!Guess what? If you’re not looking out for your career then nobody is. If you want to be both passionate about what you do and successful, then you must take control of your professional destiny. Only you can determine who you are, what you can do, and where you want to go. If you are stuck in your career, frustrated at your position within a company, or bored with the profession you have chosen, then it is time to change you...

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it tak...

A program of 15 simple exercises to help readers stop doing merely good work and start doing great work. No more busy work—just the work that really matters.You work hard. You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining bureaucratic traps.Do More Great Work gets to the heart of t...

**After the smashing succes of The No Asshole Rule, in which he tackled corporate bullying, Dr. Bob Sutton now asks: how does one become a great boss ... and what do you do if you work for a lousy one?"This book is the personal coach that every boss deserves: warm, smart, and freakishly good at translating scientific reserach into practical tips that will help keep you at the top of your game." ―Chip & Dan Heath, authors of Switch: How to Change Things When Change is H...

"This extraordinary book shows that you don't have to raise your volume to have a voice." —Susan Cain, #1 New York Times-bestselling author of QuietIntroverts may feel powerless in a world where extroverts seem to rule, but there's more than one way to have some sway. Jennifer Kahnweiler proves introverts can be highly effective influencers when, instead of trying to act like extroverts, they use their natural strengths to make a difference.