Showing results for "robert heath"

by

Robert Heath

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses ...

by

Robert L. Heath, Michael J. Palenchar

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can ...

by

Robert R Heath

Experiencing the differences in how other people livedhas always been one of the great benefitsall of us Brats express when talking about growing up Army.When Dick Heath proposed to Jinny, his girlfriend of two years, offering to provide her with her own kindergarten-sized family if she would quit teachers' college to be his wife, he wasn't kidding. As the nine members of said kindergarten...

by

Robert L. Heath, Jennings Bryant

Series -

Routledge Communication Series

Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have a...

by

Robert L. Heath

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.Ce...

Series -

Italy in Late Antiquity and the Early Middle Ages

This collection of essays from both established and emerging scholars analyses the dynamic connections between conflict and violence in medieval Italy. The contributors present a new critique of power that sustained both kingship and locally based elite networks throughout the Italian peninsula. A broad temporal range, covering the sixth to the twelfth centuries, allows this book to cross a number of 'traditional' fault-lines in Italian historiography – 774, 888, 962 and 1025. The essays p...

by

Melinda Clayton, Malcolm R. Campbell, W. Michael Franklin, Robert Hays, Sharon Heath, Scott Zeidel, Smoky Zeidel

Seven Thomas-Jacob Publishing, LLC authors bring you 15 of their short stories, excerpts, and poems. Sometimes offbeat, always captivating, the selections include historical fiction, magical realism, crime, psychological suspense, literary fiction, coming of age, and poetry for both children and adults. The works are grouped by author name, not genre, ensuring a surprise each time you turn the page.

An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading advocates for each theory...

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as: "What is likely to happen, to whom, and with what conse...

Series -

Routledge Library Editions: British Sociological Association

Originally published in 1978, Health and the Division of Labour examines problems and tensions experienced in health work. The papers analyse inter- and intra-occupational rivalry and consider the impact of new forms of managerial rationality upon the traditional divisions of tasks and prestige in health work. The issues raised here affect public policy in both Britain and the USA: Americans can profit from British work on the position of women in medicine, on unionisation and on ...

Series -

Routledge Library Editions: British Sociological Association

Originally published in 1977, Health Care and Health Knowledge presents some of the best new work being done in the field of medical sociology. Developments in the field have been prompted by both intellectual and social stimuli, and this book addresses the issue of medicine as an element in the maintenance of social order. The book studies how in the social context of medicine, health care is now a substantial element of most countries gross national product, and states that give...

Series -

Routledge Communication Series

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what conseq...