This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for adverti...

The third edition provides thorough coverage of the causes and characteristics of intellectual disabilities as well as detailed discussions of the validated instructional approaches in the field today. A revised "Future Directions" chapter explores the most recent philosophical, social, legal, medical, educational, and personal issues that professionals and people with intellectual disabilities face. All chapters have been updated with recent developments in research and the newest termino...

Dr. Taylor's book examines the enduring influence of 'school equity' on his educational journey, beginning as a student and evolving through roles as a teacher, principal, superintendent, and researcher. He recounts how educational equity initiatives repeatedly shaped his life and inspired him to implement impactful measures that improved outcomes for thousands of students. Dr. Taylor delves into his scholarly research, including his notable 2009 dissertation, featured by the Education Fac...

This book on black churches and urban politics uses case studies from various cities to examine the strategies and tactics of activist clergy and congregations. These case studies illustrate how black activist clergy and congregations negotiate the political terrains of their respective cities. The cases show that the political culture of a city-whether that culture is shaped by machine politics, a legacy of political protest, racial and ethnic factionalism, or a city whose power resides i...

The New Mexico State Police traces its beginnings to the New Mexico Mounted Police, a statewide law-enforcement agency that was disbanded in 1921. No state law enforcement existed until the formation of the New Mexico Motor Patrol in 1933. A year and a half later, the governor of the state of New Mexico and the chief of the patrol saw the need to expand their forces to better serve the citizens of New Mexico. The New Mexico State Police formed in 1935, marking the beginning of what has bec...

Cognitive and Intellectual Disabilities: Historical Perspectives, Current Practices, and Future Directions provides thorough coverage of the causes and characteristics of cognitive and intellectual disabilities (formerly known as mental retardation) as well as detailed discussions of the validated instructional approaches in the field today. Features include:A companion website that offers students and instructors learning objectives, additional activities, discussio...

Wilhelm Furtw ler left not only some of the greatest interpretations of operatic and symphonic music on record, but also expressed his views on musical issues of the moment in a number of outspoken essays and talks. His writings range from practical matters of performance and interpretation to aesthetic reflections on what he saw as the alarming direction in which music was developing in the wake of Schoenberg and the twelve-tone system of composition. Professor Ronald Taylor has here, for...

In Beyond Exoticism, Timothy D. Taylor considers how western cultures’ understandings of racial, ethnic, and cultural differences have been incorporated into music from early operas to contemporary television advertisements, arguing that the commonly used term “exoticism” glosses over such differences in many studies of western music. Beyond Exoticism encompasses a range of musical genres and musicians, including Mozart, Beethoven, Jean-Philippe Rameau, Maurice Ravel, Cha...

Exceptional Children: Integrating Research and Teaching provides a com prehensive introduction to the constantly changing area of special educa tion. The book is research-based, and its title reflects our opinion regarding the important link between research and classroom practice. There is one feature of Exceptional Children: Integrating Research and Teaching that warrants attention and perhaps justification; it was written specifically to address the graduate student or sophisticated und...

Originally published in 1970, this book surveys the central philosophical and aesthetic doctrines which characterize German Romanticism. A selection of literary, philosophical and political essays by some of the most important German Romantic thinkers illustrates the principal themes: these range from philosophical idealism and aesthetic subjectivism to folklore and emergent German nationalism, from exotica and medievalism to irrationality and the metaphysics of music. Introductory essays ...

This collection of essays addresses issues related to the intersection of family relationships and several contexts for the social and emotional development of ethnic minority adolescents. The papers are organized in sections under subtitles which reflect three contextual frames through which these issues may be examined. The first section focuses on the relationship between economic factors and resources on the one hand and family relations as environments for development on the other. Th...

The Devil's Elixirs is a macabre masterpiece of German literature, and is essential reading for anyone seeking to understand the Romantic movement, or the genres of fantasy and horror which it spawned. The son of a heinous sinner, Medardus is brought up in a monastery to atone for his father's wicked ways. However, after succumbing to temptation, Medardus himself is lured into a life of sin. A labyrinthine plot sees him embarking on a fantastical journey into the world, meeting his doppelg...