So you want to raise your media profile? Or you have to deal with journalists during a crisis?Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way.Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to...

2016 marked the birth of the post-truth era. Sophistry and spin have coloured politics since the dawn of time, but two shock events - the Brexit vote and Donald Trump's elevation to US President - heralded a departure into murkier territory.From Trump denying video evidence of his own words, to the infamous Leave claims of £350 million for the NHS, politics has rarely seen so many stretching the truth with such impunity.Bullshit gets you noticed. Bullshit makes you rich. Bu...

From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world.For the vast majority of human history, power has been held by the few. "Old power" is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, o...

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Master...

Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to ...

In February 2004, whilst at Harvard, Mark Zuckerberg and friends created "The Facebook". What started as just a website for one university spread through academic institutions, developed into an application platform, and then became an entire web ecosystem. It has become one of the dominant forces on the internet in the early 21st century. The simple idea of connecting people together into networks of friends sharing their personal details has made Mark Zuckerberg, on paper at least, one o...

THIS IS A FREE EBOOK SAMPLER. IT INCLUDES THE FIRST 30 PAGESOF THE FULL BOOK. If you would like to purchase Natalie Reynolds' We Have a Deal in full, you can do sowith all good ebook retailers.In this sampler,you'll develop an understanding of why negotiation matters, types ofnegotiation, and key mistakes to watch out for when making deals.We Have a Deal goes beyond negotiation theory, exploring theunwritte...

Inspiring and practical, BE THE CHANGE is the essential handbook for the budding activist.'Gina Martin is a sensation' The Secret Barrister'Gina Martin's powerful campaigning and vital activism changed the law, making our country safer for women and girls. This book tells us how she did it - and how you can too' Sadiq Khan, Mayor of London'Gina is a total inspiration - an example of how one person CAN change things'

What is the true human cost of the war in Afghanistan? What are the real effects of the austerity measure? And how did the London riots spread so quickly?Facts are Sacred, the Guardian's award-winning datablog, publishes and analyses seemingly benign data - released under the auspices of transparency - to bring its readers astonishing revelations about the way we live now. It reveals how data has changed our world and what we can learn from it. Now, the most telli...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.The mission of Getting to Yes is to spread knowledge about best practice in negotiation, and to improve everyone's knowledge and experience...

Brand Pretorius knows what it means to be a leader: he was at the head of Toyota South Africa during its heyday, and took over as chief executive at the McCarthy Group. He knows that leadership means making hard and unpopular decisions with an eye on the long term. He writes about his four decades in business and the lessons he learnt. He illustrates his lessons on leadership with tales from his highly regarded career in motoring, like how it feels to be in a Formula 1 racing car with one ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes one startup a billion-dollar company while others fail to make it out of the starting gate? Find out why innovation is the key t...