Your dream as a filmmaker begins now. The only question that really matters is: are you ready to fight for it?As the director and producer of her first feature film, author Sam Benrive offers a candid and informative account of the challenges of independent filmmaking.From assembling a technical crew on a tight budget to shooting on location in freezing weather, and from the intricacies of directing actors to the crucial importance of each filmmaking skill, this book reveal...

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postm...

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to actionPresentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first book helped presenters become visual communicators, Reson...

There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again.Eugene Schwartz wrote a classic o...

HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.

Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators-regardless of their purpose or position-know their points, have true points, or even understand what a point is, rendering themselves pointless....

The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing your brand’s story must start with an under...

The definitive guide to powerful presentations: "If you want to thrive as a speaker, read this book" (Les Brown).How do you keep your audience on the edge of their seats and turn your presentations into profits? Here, dozens of industry professionals provide real-life examples and case studies on how to . . .* Craft an unforgettable message that hits home* Deliver your speech in a way that keeps your audience engaged* Sell your message so your...

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.Bryan and Jeffrey Eisenberg don't simply exp...

This Element is an excerpt from The Art of Asking: Ask Better Questions, Get Better Answers (ISBN: 9780137144242) by Terry Fadem. Available in print and digital formats.Learn how to ask the questions that really matter--and get the answers that matter to your business.Managers do not need answers to operate a successful business; they need questions. Answers can come from anyone, anytime, anywhere in the world...Today, the real job of management is determi...

Workplace “drama” that’s productive!The secret to business growth is right before your eyes—it’s the creativity and innovation percolating in each one of your employees every minute of every day. How do you harness it to make it work for your organization? Business Improv!Based on the science of experiential learning, Business Improv uses improvisation activities from the theater to transform each employee into a great leader. The 75 hands...