Stay ahead in the marketing game by harnessing the power of artificial intelligenceMarketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI mark...

Gold Medal at Independent Publisher Book Awards.Finalist at the International Book Awards.Finalist at the American Bookfest Best Book Awards.We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book.– David ...

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer...

In these days of fake news, it is more difficult to know whom to trust and what to believe. We have entered, what Singh describes as, a post-–trust era. Here we shine a light on how we can be more mindful of the role we play, sometimes unwittingly, in condoning and promoting fakery and how we can become more alert to how vulnerable we are to falling prey to fakeness.

Make friends and sell things to people through social mediaSocial media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Soc...

A comprehensive roadmap to using AI in your career and in your lifeArtificial intelligence is everywhere. Major software organizations like Microsoft, Google, and Apple have built AI directly into products and invited the world to become part of the AI revolution. And it's impossible to use these tools to their fullest potential without understanding the basics of what AI is and what it can do.Artificial Intelligence All-in-One For Dummies compiles...

Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofitNonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit. Nonprofit Management All-in-One For Dummies is your guide for kno...

This book is a roadmap for transforming life's setbacks into "shining beacons" of success. Rooted in a pivotal turning point in 2013, the author shares a deeply personal "journal of lessons" that evolved into a blueprint for extraordinary living. By tabulating every failure and extracting logical, practical advice, the narrative bridges the gap between raw experience and actionable wisdom. From mastering time and energy to redefining wealth and leadership, it offers a 360-degree approach t...

An army medic who went beyond the call of duty amid a frenzy of treacherous bloodletting in Ladakh’s Galwan while his fellow soldiers fought the Chinese to death; the crew of an Indian Navy destroyer that put everything on the line to rescue hundreds from Cyclone Tauktae in the Arabian Sea; an Indian Air Force pilot who ejected from his doomed fighter less than two seconds before it hit the ground, only to find he was missing a leg.This book presents their accounts, or of those who were wi...

Numerology is perhaps the oldest of the divination arts and at the heart of many religious systems - Hebrew, Chaldean, Indian, Chinese and others. This title provides the real spiritual base for the use of numbers, illustrating why they have their own integrity. It explains why they relate to particular psychological states and shows how they can be used for diagnosing life's problems and providing solutions. It shows how numbers are a mirror of our very essence, explaining the relevance o...

Automotive Steels: Design, Metallurgy, Processing and Applications explores the design, processing, metallurgy, and applications of automotive steels. While some sheet steels are produced routinely in high volume today, there have been significant advances in the use of steel in the automotive industry. This book presents these metallurgical and application aspects in a way that is not available in the current literature. The editors have assembled an international team of experts who disc...

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