Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today’s lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.The book introduces a nu...

Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rap...

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!“A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.”Al Ries, author of War in the Boardroom“How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal r...

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers...

Use your next three-day weekend to develop valuable Lean Six Sigma skillsWith the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma.Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and tr...

Selling in the 21st century is a whole new game. Every day you face educated and skeptical buyers who are tired of traditional sales techniques and tricks. A whole new playbook is needed to focus on what works and unlock your potential.Coaching the Sale brings the power of coaching to the sales process. It involves a respectful approach in which you create solutions with your prospects, resulting in greater buy-in and increased client loyalty.Using the 3D Sales Sol...

Calling all Introverts: You can achieve success in network marketing. What was traditionally thought of as a socializing business could be a nightmare for those who cringe at the thought of shmoozing and sales. Yet, to grab your share of this lucrative industry while still dealing with your own unique personality traits and comfort zone…that's where The Shy Guide to Network Marketing; Introvert's 30-Day Plan for Success comes in.This is a true system that works for even the most sh...

Generate faster, better results—using less capital and fewer resources!Toyota, Alcoa, Pratt & Whitney, and the U.S. Navy's Nuclear Power Program operate in vastly different worlds, but they have one thing in common. Each of these organizations generates constant, almost automatic operational self-improvements at rates faster, durations longer, and breadths wider than any of its competitors.Excellence in operational management is the single element separatin...

THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical management tools and techniques, and up-to-the-minute resources that will equip you ...

A Run Through on The Biggest Affiliate Marketplace So You Can Start Making Those Profits TodayThis Series Is One Of The Most Valuable Resources In The World When It Comes To Getting Serious Results In The Magical World Of Clickbank!Clickbank is an online retail outlet and an online payment processor. The products featured on Clickbank are digital products like e-books, software, and videos. It is regarded as the best place for people to buy or sell their digital pro...

¿Por qué será que los vendedores no pueden vender? Y, ¿por qué será que los prospectos no escuchan? Ofrecemos productos geniales a nuestros prospectos, decimos cosas grandiosas a la gente, compartimos nuestra visión y nuestra pasión con los demás. Pero ellos no nos compran, no creen en nosotros y no comparten nuestra visión ni nuestra pasión. ...

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:Effective networkingDefining a target readershipCreating pitches for talk showsGetting media coverage...